Chipotle GMO Class Action Settlement

The Settlement

Direct link to settlement website

The lawsuit claims that Chipotle’s “non-GMO” advertising located in its restaurants was misleading and deceptive to consumers. Chipotle has denied any wrong doing but has agreed to a settlement.

Who’s Eligible?

Eligible consumers are:

  • All persons in the United States who purchased Chipotle’s Food Products in its restaurants during the Class Period (April 27, 2015 to June 30, 2016 inclusive)

You’re able to file five claims without proof of purchase and ten claims with proof of purchase. There is a limit of 15 valid claims per household.

How Much Will You Receive?

Chipotle has agreed to pay $6,500,000 into a non-reversionary Fund in full and complete settlement and release of all claims of Plaintiffs and the Settlement Class Members, as described in the Settlement. The amount you receive is capped at $2 per claim and will be pro rata decreased base on how many claims are submitted.

Our Verdict

Look there is a zero percent chance you’re going to get $2 per claim. The $6,500,000 settlement pool is before attorney fees & costs (they’ve asked for 30% of the settlement pool + costs) and then each class representative is getting $5,000. I suspect you’ll be lucky to get $0.1 per claim if I’m being brutally honest. Still if you don’t participate it’s high unlikely you’re going to sue Chipotle individually anyway so might as well go for it and hope for the best.

 

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Liberty Bar
Liberty Bar

RULE 1: LAWYERS ALWAYS GET PAID!

John

“Limit 15 claims” oh good, that makes up for the 500 times I ate there in college….

Fish
Fish

seriously lmao

In college right now (well right right now kinda i guess cuz im home) and I eat Chipotle regularly 3-5x a week.

I just got a job there to stop needing to pay.

Jay - ⒿⒶⓨ 🙈 🙉 🙊
Jay - ⒿⒶⓨ 🙈 🙉 🙊

They offer PayPal payment, so at least that’s hassle free… 🙂

RAM

well, whatever, chrome has an auto-fill, and it’s taking me longer to write this comment

Bob
Bob

This is a strange lawsuit. The two law firms representing the plaintiffs are quite large, so a settlement this small after 4 years is really not a good result for them. I know $2 million to the lawyers sounds like a lot, but for 4 years of work and expenses, it’s not much. (For example, one of the two firms usually does defense-side work and has annual revenues of approximately $150 million). It takes a lot of work to litigate a case like this effectively. I know the fast food industry hates Chipotle and its claims about its food, so I wonder if there was some ulterior motive by the lawyers here.

YoniPDX

Don’t disagree, even IIRC the e. coli or novavirus outbreak which by accident or design right after the launch if this campaign -not only was it fairly beign and small potatoes compared to many if the other out breaks ar Fastfood and restaurants the timing makes one wonder.

I’m ok with hybridization – but gene splicing and fraken foods – yeah I want a choice and I want to know. Its amazing how much money was spent to defeat the voter referendums about labeling of GMOs in OR, WA and California and the companies giving the money to defeat is what is truly scary.

US grown GMO beets (for white sugar granules -think sugar packets for coffee) pretty much put Hawaii Cane Sugar mills out of business a few years ago. I digress.

But GMO seed is big bucks and has helped destroy small farms in America and caused mass suicides of farmers in India.

So honestly anyone who was anti-GMO, and supported them them for that stance – I doubt they were drinking Sodas. I didn’t stop eating there after the e.coli issue – or because of the hoopla over GMOs.

But out if principal I would even bother, even if it was a $300-400. They paid a high price to take a unpopular position – it they were trying to pull a fast one -the picked the wrong horse to bet on.

Dave
Dave

A lot of law firms have ‘institutional’ clients they serve who have been their clients for a long time for certain matters. The overall book of business over the years motivates these firms to sometimes take on cases that may be less profitable to maintain their relationship with the client because overall they probably make out better in the long run.

slowbrake
slowbrake

Testing the waters for a new legal theories? Legal R&D.

I imagine they have something in mind and can turn this judgement into a revenue stream. I remember after the BP spill there were schools in LA that changed their curriculum in order to prepare the students for an entire career just suing BP.

With the difference between public perception and science fact on GMO it seems like a good place for opportunity.

1 – Get this one on the books and the floodgates open for targets.
2 – They increase efficiency in prosecuting/defending.
3 – Profit.

Vy
Vy

For a four-year old class action, this is kind of silly.

Everything at Chipotle is GMO except maybe the blood, sweat, and tears of overworked college students who assemble your burritos and tacos. The biggest giveaway would have to be the soda machines, which are stocked with various flavours of colored corn syrup concentrate.

The bottled tea might be non-GMO, but as with all these claims about how the food is sourced there’s no way any of us can or want to verify it.

RobertMiles
RobertMiles

People who mindlessly roll burritos make $10-15/hr to do the simpliest tasks. Cant imagine how much you think do the most basic job should earn. Its a starter job for part time and first time workers, it isnt supposed to make 100k a yr.

Dubya
Dubya

You think the food magically appears in those trays so they can just roll burritos all day? You think the cleaning fairy shows up after closing to make it all sparkly?

MikeTheCreator
MikeTheCreator

I’m about to retire off this settlement!

Cjrmets
Cjrmets

Can’t they just credit my account with a free entree?

Dan
Dan

Can’t they just pay the lawyers in burritos?

Bhurrito
Bhurrito

This seriously made my day!

AndreRamirez
AndreRamirez

1 minute of work for 5 cent settlement. Not bad I guess.

JJ
JJ

$3/hour?

Howard
Howard

You might as well do some swagbucks surveys