Published on September 8th, 2015 | by William Charles9
Citi To Open Gold Service Center In NYC + Will Offer A Competitor To AmEx Offers
Gold Service Center
Two pieces of Citi news, firstly Citi is planning to a Citi Gold Service center in downtown Manhattan, one Flyertalk user received the following e-mail:
It’s more than a bank, it’s a destination.
Experience an innovative luxury space when you visit the first U.S. Citigold Client Center, conveniently located in midtown Manhattan at the NEW 5th Ave. and 52nd St. location. Here, you can meet with Citigold Relationship Managers and financial professionals in a private and professional setting.
At the Citigold Client Center, you’ll also enjoy:
- Unique access to special, scheduled, curated events reserved for Citigold clients.*
- Exclusive functions with professionals in a variety of fields from finance to entertainment.*
- Space and luxury in the Citigold lounge. Relax with a fresh-brewed cup of coffee, while recharging both your mind and your devices.
*Some events are private and subject to invitation.
This is definitely an attempt to drive high networth individuals into a physical location so that Citi can manage more of their money. I imagine they’ll have some functions to try and entice people in, because frankly a free charging station and coffee isn’t going to cut it. You’ll likely need to have a lot of funds in your account to be invited to these events though and given the extremely low interest rates they offer it’s highly unlikely it’ll be worth it.
According to Out & Out Citi is planning on offering something similar to AmEx sync offers. When updating the app he was told new “Citi Offers” on eligible cards will be coming soon. I’d expect this to launch before the end of September, but that could be delayed depending on how many merchants sign up. It’ll be interesting to see how profitable these offers are and if they are highly targeted based on spending patterns or available to all cardholders.