Hertz Devalues Gold Plus Rewards Program With No Notice

Hertz has made a massive devaluation to the Gold Plus Rewards program within the last two days and provided zero notice. It seems that the devaluations are from 50-70%. Daily get aways is still advertising the old rates when selling Hertz points. For full tables on how bad the devaluation is I highly recommend reading The Gate article.

When loyalty programs make changes without notice it just means that I’ll never trust them again (although I generally don’t trust most award programs to begin with). Imagine if you had been saving points for a perfect redemption, only for the cost of that redemption to double without any notice. We shouldn’t be surprised when it comes to Hertz, they did change points to expire after 18 months instead of 24 months without notice as well.

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