Posted by William Charles on May 21, 2019
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Published on May 21st, 2019 | by William Charles

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Hertz Devalues Gold Plus Rewards Program With No Notice

Hertz has made a massive devaluation to the Gold Plus Rewards program within the last two days and provided zero notice. It seems that the devaluations are from 50-70%. Daily get aways is still advertising the old rates when selling Hertz points. For full tables on how bad the devaluation is I highly recommend reading The Gate article.

When loyalty programs make changes without notice it just means that I’ll never trust them again (although I generally don’t trust most award programs to begin with). Imagine if you had been saving points for a perfect redemption, only for the cost of that redemption to double without any notice. We shouldn’t be surprised when it comes to Hertz, they did change points to expire after 18 months instead of 24 months without notice as well.



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JamaicanTraveller
JamaicanTraveller

National/Enterprise all the way. National is my go to though. A free day is a free day, whether it is round trip or one-way.

Haven’t used Hertz or Avis in YEARS. This just ensures I won’t use them in the future.

Mike
Mike

At least 600 points still gives $30 off. With my employer CDP it appears that is the best use of points for me from now on.

I just made a reservation last week.. I looked up when the last Hertz devaluation was and it was 2013 so I figured they were due to devalue soon, so I decided to use points. However that time they at least gave notice.

Never trust loyalty programs and always earn and burn!

MisterBill
MisterBill

I made a couple of reservations recently and used the $30 off on both of them (which I had never seen previously and was pleasantly surprised to find). I use Hertz to get to and from the airport because it’s much cheaper than other alternatives with my employer’s CDP (good rate, no mileage and no drop charge). I have Hertz Local Edition near my house that I use which is very convenient. Prior to the $ off options, the points were pretty useless to me given my normal usage.

I noticed that I somehow did not get points for a couple of rentals last year. Sadly they were more than 6 months ago so it seems like I can’t ask them to fix it but maybe I will anyway since I am currently Gold and Five Star (not sure if that will matter).

Derek
Derek

Yeah, I’m rethinking Hertz now. Kinda locked into it locally as through a job I have a sweet CDP rate at one of the only local rental places left. What a shit show. Lost basically $300 in value on this.

Pang
Pang

these appear to be the US rates, not sure if their rates for other regions were also devalued or not. 🙁 also not sure if they expand their blackout anytime calendar or not either.

Bill
Bill

I’m still not clear on this. Will the Amex Plat provide CDW coverage on award rentals if I use it to pay incidentals on the award?

imnotashopahic
imnotashopahic

Just be grateful that they don’t have you arrested for “stealing” their cars!

Makido
Makido

I called the Loyalty Department today as I have over 25,000 points (rent 24/7/365 with Hertz) to ask for a one time adjustment for lack of notice. The representative was very polite, even took 30 minutes to research and call me back since I’ve generated a lot of individual revenue with Hertz. She indicated it was an executive decision that came down from the top and that no leeway was being given in terms of courtesy adjustments. Like previous poster stated, best to earn and burn. My fault for letting so many point pile up. Long story short, I lost 2 weeks worth of free rental. I understand rewards programs change all the time, but the lack of notice is a slap in the face.

SF
SF

Hertz is still the cheapest option for me out of all the major rental companies (National, Alamo, Enterprise), and their service has been consistent enough for the occasional rental I need. My last rental somehow earned 0 points though – not sure if it’s related to this (possibly some system update with this devaluation).

MisterBill
MisterBill

Apparently there is a box you have to check when making the reservation saying you want points, but I thought it was checked by default. I ended up with 2 reservations with no points earned last fall that I never noticed until recently. Not sure if Hertz will do anything about it.

Stefan Krasowski (Rapid Travel Chai)

I have found them to be good about retroactively crediting points or miles, and even when there is a glitch and points are credited instead of miles, to retract them and push the miles over.

jo
jo

I hade 4800 points almost enough for 2 weeks I called the gold rewards desk and I got them to compensate me and give me enough points for 2 weeks so I ended up with 7500 points

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