J.P. Morgan Chase To Acquire Rewards Division Of cxLoyalty Group Holdings

J.P. Morgan Chase has today announced the acquisition of the rewards division of cxLoyalty Group Holdings for an undisclosed amount. cxLoyalty Group Holdings is one of the biggest third party credit card loyalty operations.  As part of the deal Chase will acquire the technology platforms, full-service travel agency, gift card, merchandise, and points bank businesses and take roughly half of cxLoyalty Group Holdings 3,100 employees. cxLoyalty currently serves many other card issuers including Citigroup, Capital One and payment network Mastercard.

cxLoyalty was responsible for running Connexions Loyalty who handled Chase Sapphire Reserve travel redemptions before Chase made the switch to Expedia in 2018.

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Charlie
Charlie (@guest_1118371)
December 29, 2020 08:25

I notice that cxLoyalty services the Mastercard brand. Could that explain why Chase recently introduced the Freedom Flex credit card as a Mastercard rather than as a Visa?

nate nate
nate nate (@guest_1118438)
December 29, 2020 11:40

I don’t think thats it. Chase used cxLoyalty before. Chase must be trying to get leverage on Visa. Traditionally Chase was the largest Visa issuer and Citi was the largest Mastercard issuer. But Citi has started issuing some Visa cards, namely the Costco Visa.

Salem
Salem (@guest_1118244)
December 28, 2020 19:41

Is that a good thing? And when it will be effective?

Erik
Erik (@guest_1118204)
December 28, 2020 18:17

Oof. I can’t stand Citi’s portal. Its why I changed to Chase. Maybe time for another switch.

Kevin
Kevin (@guest_1118202)
December 28, 2020 18:11

So do we think Citi/Capital One switch to a different vendor now? I think it seems likely

Wes
Wes (@guest_1118197)
December 28, 2020 17:57

CX Loyalty blows. Their phone reps are the most clueless and dishonest that I have encountered anywhere in the travel industry, and that’s saying something.

DocPosts
DocPosts (@guest_1118209)
December 28, 2020 18:29

I agree, yet they are better than Expedia which is the travel agency that Chase currently uses.

YoniPDX
YoniPDX (@guest_1118177)
December 28, 2020 17:35

I think some people like the old portal better just for the availability of Disney redemptions with points

aquac
aquac (@guest_1118166)
December 28, 2020 17:18

What happens to Citi’s travel rewards portal now?

PM
PM (@guest_1118157)
December 28, 2020 17:10

Oh no…
Hope they don’t switch back from Expedia …

DocPosts
DocPosts (@guest_1118210)
December 28, 2020 18:30
  PM

Why? I hope they switch back from Expedia asap.

someones1
someones1 (@guest_1118153)
December 28, 2020 17:09

Oh Lord please bring back the old travel portal.

Mark Reese from YouTube
Mark Reese from YouTube (@guest_1118137)
December 28, 2020 16:58

Gettin’ ready for a 200K Sapphire Reserve signup bonus! We can dream, right? 😀

Bill Chen
Bill Chen (@guest_1118150)
December 28, 2020 17:04

What?

Mark Reese from YouTube
Mark Reese from YouTube (@guest_1118156)
December 28, 2020 17:10

Just daydreaming haha

TB
TB (@guest_1118201)
December 28, 2020 18:08

YouTubers being retarded isn’t a myth