Maldives is the first country to launch a loyalty program for visitors, the new program is called ‘Maldives Border Miles‘. You earn points for each border crossing and there are three loyalty tiers: Bronze Aida, Silver Antara, Gold Abaarana. Currently we don’t have details on how the program actually works or what each loyalty tier will offer.
I suspect that most people that visit the Maldives do it as a once off dream destination (e.g honeymoon, wedding anniversary etc). I’m not sure what sort of benefits Maldives could offer as a whole to encourage repeat tourism.
