Posted by William Charles on April 21, 2019
Hotel Booking

Published on April 21st, 2019 | by William Charles

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Marriott Wants To Add 1,700 New Hotels And Close To 300,000 New Rooms By 2021 (Update: 300 New Asian Properties By 2020)

Update 4/21/19: CNN is reporting that Marriott wants to add two new hotels a week in Asia and add a total of 300 properties by 2020. It’s interesting the amount of investment Marriott is willing to make in China in particular given that they recently accused Chinese state actors for being responsible for the SPG hack.

Today in an investor meeting Marriott outlined growth plans. They want to do the following by 2021:

  • Add 1,700 new hotels
  • Add between 275k to 295k rooms (current pipeline of 478k rooms total, 214k of these are currently under construction)

Currently Marriott has 6,900 properties and 1,300,000 total rooms so this is significant growth of 23-25% Marriott is predicting. It’ll be interesting to see if Marriott has any issues signing up new hotels given the bad press they have been receiving recently due to the SPG data breach and the customer service nightmare loyalty members are currently experiencing. These issues likely won’t have any affect in the near future as these new hotels will already be under contract, but it will be interesting to see what happens to existing properties as they come out of contract. Especially properties that used to be under the SPG brand.

Hat tip to TPG



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syn999
syn999

how much devaluation is what i care

Dan
Dan

Only stay at Marriott if on points or have no choice. Points hard to come by now …

Apple
Apple

And provide $7-9B in STOCK BUYBACKS! That’s ontop of the $13B they spent for SPG. Daddy Marriott is going to get their money back from their customers one way or the other.

Blue
Blue

Had to cut the costs of the loyalty program to appeal to their real clientele.

Brendan
Brendan

I have one word for Marriott as they set out on this new course: Bonvoy!

escot
escot

🙂 May that tag henceforth stick.

candidate for best *tic post of the month.

Frank
Frank

Why? They won’t have customers left in 2021

sdsearch
sdsearch

The HOTELS will have customers. They just won’t be Marriott members, they’ll be random people booking through random hotel sites/apps and having no idea they’re staying at a Marriott property. That’s already the majority of guests at many Marriott properties.

Zaos
Zaos

Good luck with that. Gotta have a bunch of empty hotels and rooms…

M
M

When Arne “You’ll be Ok” Sorenson’s mouth is moving, you know what that means. So this growth projection is just another lie.

Jonathan
Jonathan

F*** ****.. Why dont they focus on customer service first rather then expansion.. Tired of getting #bonvoyed

Bridget
Bridget

Are hotel chains unaffected by AirBNB? I can hardly find the opportunity to use points.

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