Posted by William Charles on April 17, 2018
Misc

Published on April 17th, 2018 | by William Charles

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Plenti Program To Formally End On July 10th

Update: End of Plenti program has been formally announced. Some addition details:

Earning Plenti Points

•    You can continue to earn points on eligible purchases at participating Exxon and Mobil gas stations and BI-LO, Fresco y Más, Harveys, and Winn-Dixie supermarkets through July 10, 2018.

Using Plenti Points

•    You can use points for savings on eligible purchases at Macy’s and participating Chili’s restaurants through May 3, 2018.
•    You can also use points for savings on eligible purchases at participating Exxon and Mobil gas stations, Rite Aid stores and BI-LO, Fresco y Más, Harveys, and Winn-Dixie supermarkets through July 10, 2018.
•    As always, you need to complete enrollment in Plenti and have at least 200 points to use points for savings. To check your points balance and for more information, see plenti.com.

New Loyalty Program Points

•    Exxon and Mobil, and BI-LO, Fresco y Más, Harveys, and Winn-Dixie, are planning to enroll Plenti members who enrolled in Plenti through them or who have earned or redeemed points with them since July 10, 2017 in their new independently-run loyalty programs.
•    They will replace, at a minimum, any unredeemed Plenti points earned at their respective locations between May 10, 2018 and July 10, 2018 with new points in their new programs. The issuance of replacement points may take two weeks or more once the Plenti program ends.
•    Exxon and Mobil and BI-LO, Fresco y Más, Harveys, and Winn-Dixie and other Plenti partners, will provide more information about their new loyalty programs in the coming months. If you have questions about Plenti ending, please see the FAQs on plenti.com.

Based on an internal memo from Rite Aid the Plenti coallition loyalty program will formally end on July 10th. The memo also states that customers should not be informed that the Plenti program will be ending until April 16th. Plenti struggled to gain any real traction due to poor rewards rates and inability to sign on new partners. The writing has been on the wall for some time with:

Really not a fan of the whole “don’t tell customers until April 16th”. That should be communicate to loyalty members as soon as possible so they can make decisions based on all the relevant information.



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Lantean
Lantean

Another Amex failure… one of plenty (pun intended).

Celia
Celia

The memo is for Rite aid, presumably because of the Albertsons buyout. While I agree the plenti program has been lousy and should go away, is it for all, including Mobil and Harvey’s, etc.?

St
St

The memo implies the entire program will end for all retailers, so including Mobil, Harvey’s, etc.

sloebrake
sloebrake

“Plenti points will no longer be accepted in our stores or any other Plenti partner”

Jay
Jay

The Plenti app says that it is also ending.

St
St

“The memo also states that customers should not be informed that the Plenti program will be ending until April 16th.”

Oh well.

Duke I.
Duke I.

I used up my remaining points at Fresco y mas. Guess I can delete the app now.

Bill M
Bill M

I liked the program for the Exxon and Winn Dixie deals. In the last week, I used 2 Exxon promos — one for 150 Plenti points on 5 gallons or more and one for 7x Plenti points on gas. Combined with 10 cents/gallon discount for using Exxon mobile app with ApplePay and I saved 40 cents/gallon on one deal and 17 cents/gallon on the other.

Dustin
Dustin

If you bought gcs in the past, Fuel rewards we’re better at Winn Dixie than Plenti.

Jan B
Jan B

It is/was a mixed bag in my experience.

As I recall, I wouldn’t receive the $.03 discount at the Exxon pumps. Also, recently, the local W-D would not accept a credit card to purchase a GC, like Lowe’s. With Plenti promo point, one could use the CC for points at grocers and add a few Plenti points to boot, but that was sacked (at that store anyway).

So, is the guess back to Fuel Rewards points?

Chris B
Chris B

Then, what’s Winn-dixie going to do?

The Value Traveler

Plenti sucked from the beginning…I’d get writers cramp explaining all its faults…but glad to see it go….didn’t do anything for us here in the PNW.

John
John

Anyone have any secret tips for converting plenti points into something like gift cards? Have tons of shell points so don’t need Exxon gas right now, and rarely shop at places like Macy’s. Sitting on over $300 in points. Might just need to do some buying and reselling but would prefer an easier option if one is available.

therealtruth
therealtruth

Buy something from Macy’s. Pay using plenti points and may be some with macy’s charge. They know that the program is ending and are either allowing it to be returned to Macy’s charge or gift card. I found this by accident. Again, it may have been an exception since I didnt start with intention to return. But they did refund mine to Macy’s charge.

Pat
Pat

Buy a VGC at Winn-Dixie with Plenti points.

Daniel
Daniel

You cannot buy any gift cards with Plenti points.

Daniel
Daniel

Well, I got you beat. I am sitting on $491 in Plenti points spread over two cards. I wish I didn’t have so many to burn.

Cleo
Cleo

Go by $491 of paper towels and detergent and tp and razors at Winn-Dixie…..if you can’t use the stock-up, give to homeless shelter!

Jan B
Jan B

Wow, impressed. I used ’em on little things and didn’t accumulate. But impressed with your saving ability!

tro
tro

Does not bother me that they would wait til April 16th (10 days) to start telling customers. Maybe they just want to be sure all stores/associates have a chance to actually see this memo.

escot
escot

good riddance. My one miserable experience trying to take in a Rite Aid gc deal — then trying to find an Exxon pump where it would work — exhausting, infuriating memories.

barrytuneup
barrytuneup

you can always buy milk/eggs with PP.

DaWoodMan1

The ExxonMobil Speedpass app current promotion also ends on July 10th. Coincidence? I think not!

Nick
Nick

Good catch. Hoping Exxon’s new program is like BP’s (earn cents off per gallon based on dollar spend) or Shell’s (minimum discount, with ability to earn more through partners). Either way, based on the common end date, my guess is it’s linked to Speedpass+

Dave
Dave

from my signup in late 2015:

“Plenti is a new kind of rewards program from American Express, unveiled in May 2015. We brought together a variety of popular brands as our partners, including AT&T, Exxon, Macy’s, Mobil, Nationwide, Rite Aid, Direct Energy, Enterprise and Hulu. And we’re working on including even more Plenti partners.”

hehe, “where are they now”…

Gerald
Gerald

Am I the only one who liked Plenti? It was a much better reward program than Rite Aid’s current one (longer expiration, you were able to choose whether to use Plenti points, and they were redeemable in part, unlike Bonus Cash). Getting an extra penny a gallon off Exxon/Mobil (and sometimes bonuses) was icing on the cake.

Victoria
Victoria

I’m with you! I’m a creature of habit and only have three Mobil locations I use (unless roadtripping or different route) so I didn’t have to search for participating stations. I loved the occasional bonus bursts (i.e. 7X points on Synergy purchase) and could really rack points up during one of those promotions. I think the first time I cashed in points was for $24.00 and right now I have an additional 1939 points = free gas $$$! I hope someone else starts a similar program or better yet, have Exxon/Mobil sweeten their rewards! Au revoir, Plenti … I will miss you!

Debt Hater

Rite Aid’s new program sucks. The expiration on the points and the fact that you have to redeem the full amount that you earned previously is annoying. It’s specifically designed to have a large percentage go unredeemed.

I much preferred using Plenti at Rite Aid, even if it failed elsewhere.

Dave102
Dave102

The Plenti app today (4/14/2018) says it will be shutting down 7/10.

Parkerthon
Parkerthon

Plenti served me well with Amex MR to Plenti to AT&T bill credit. I have had very little use for playing the loyalty rewards booking value game. Redeeming for Plenti points was a solid redemption at the time. Agreed though that its utility was pretty low. Also it’s choice of participating businesses was weak.

Mike L
Mike L

What a stupid decision… they should have just sold it to ExxonMobil.

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