Plenti Program To Formally End On July 10th

Update: End of Plenti program has been formally announced. Some addition details:

Earning Plenti Points

•    You can continue to earn points on eligible purchases at participating Exxon and Mobil gas stations and BI-LO, Fresco y Más, Harveys, and Winn-Dixie supermarkets through July 10, 2018.

Using Plenti Points

•    You can use points for savings on eligible purchases at Macy’s and participating Chili’s restaurants through May 3, 2018.
•    You can also use points for savings on eligible purchases at participating Exxon and Mobil gas stations, Rite Aid stores and BI-LO, Fresco y Más, Harveys, and Winn-Dixie supermarkets through July 10, 2018.
•    As always, you need to complete enrollment in Plenti and have at least 200 points to use points for savings. To check your points balance and for more information, see plenti.com.

New Loyalty Program Points

•    Exxon and Mobil, and BI-LO, Fresco y Más, Harveys, and Winn-Dixie, are planning to enroll Plenti members who enrolled in Plenti through them or who have earned or redeemed points with them since July 10, 2017 in their new independently-run loyalty programs.
•    They will replace, at a minimum, any unredeemed Plenti points earned at their respective locations between May 10, 2018 and July 10, 2018 with new points in their new programs. The issuance of replacement points may take two weeks or more once the Plenti program ends.
•    Exxon and Mobil and BI-LO, Fresco y Más, Harveys, and Winn-Dixie and other Plenti partners, will provide more information about their new loyalty programs in the coming months. If you have questions about Plenti ending, please see the FAQs on plenti.com.

Based on an internal memo from Rite Aid the Plenti coallition loyalty program will formally end on July 10th. The memo also states that customers should not be informed that the Plenti program will be ending until April 16th. Plenti struggled to gain any real traction due to poor rewards rates and inability to sign on new partners. The writing has been on the wall for some time with:

Really not a fan of the whole “don’t tell customers until April 16th”. That should be communicate to loyalty members as soon as possible so they can make decisions based on all the relevant information.

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Stephanie
Stephanie

Plenti was garbage, and the switch was terribly annoying. Good riddance.

Good Riddance
Good Riddance

Nobody read the fine print… Plenti was a privacy nightmare. Nobody should sign up for such a program,.

Mikey
Mikey

It’s important to provide feedback about failed programs. My general feeling about Plenti is that consumers didn’t feel very “rewarded”. The earning rate was abysmal. I recall walking out of a Macy’s one day, seeing the puny number of points I had earned and thinking “this is a joke”. The only way I squeezed value was in the old transfer ratio of 1 MR to 1.5 Plenti and then bought Rite Aid items on sale with an effective discount of 1/3 off.

Sam
Sam

Amex. Kenny managed to run the most prestigious bank in the world into garbage, with Kenny stepping down the company might get better.

Mike L
Mike L

What a stupid decision… they should have just sold it to ExxonMobil.

Parkerthon
Parkerthon

Plenti served me well with Amex MR to Plenti to AT&T bill credit. I have had very little use for playing the loyalty rewards booking value game. Redeeming for Plenti points was a solid redemption at the time. Agreed though that its utility was pretty low. Also it’s choice of participating businesses was weak.

Dave102
Dave102

The Plenti app today (4/14/2018) says it will be shutting down 7/10.

Gerald
Gerald

Am I the only one who liked Plenti? It was a much better reward program than Rite Aid’s current one (longer expiration, you were able to choose whether to use Plenti points, and they were redeemable in part, unlike Bonus Cash). Getting an extra penny a gallon off Exxon/Mobil (and sometimes bonuses) was icing on the cake.

Victoria
Victoria

I’m with you! I’m a creature of habit and only have three Mobil locations I use (unless roadtripping or different route) so I didn’t have to search for participating stations. I loved the occasional bonus bursts (i.e. 7X points on Synergy purchase) and could really rack points up during one of those promotions. I think the first time I cashed in points was for $24.00 and right now I have an additional 1939 points = free gas $$$! I hope someone else starts a similar program or better yet, have Exxon/Mobil sweeten their rewards! Au revoir, Plenti … I will miss you!

Debt Hater

Rite Aid’s new program sucks. The expiration on the points and the fact that you have to redeem the full amount that you earned previously is annoying. It’s specifically designed to have a large percentage go unredeemed.

I much preferred using Plenti at Rite Aid, even if it failed elsewhere.

Dave
Dave

from my signup in late 2015:

“Plenti is a new kind of rewards program from American Express, unveiled in May 2015. We brought together a variety of popular brands as our partners, including AT&T, Exxon, Macy’s, Mobil, Nationwide, Rite Aid, Direct Energy, Enterprise and Hulu. And we’re working on including even more Plenti partners.”

hehe, “where are they now”…

DaWoodMan1

The ExxonMobil Speedpass app current promotion also ends on July 10th. Coincidence? I think not!

Nick
Nick

Good catch. Hoping Exxon’s new program is like BP’s (earn cents off per gallon based on dollar spend) or Shell’s (minimum discount, with ability to earn more through partners). Either way, based on the common end date, my guess is it’s linked to Speedpass+