Published on June 12th, 2018 | by Chuck20
Target Kills Redbird for Good
Those of us who’ve been around this hobby for a while remember the REDbird days when it was possible to load your American Express prepaid product directly with a credit card at any Target store. They stopped allowing credit card loads in October 2015.
Target REDcard, a.k.a. REDbird, just sent out an email telling users that the card will be discontinued on August 13th. You can billpay out or withdraw all funds, or you can wait until it’s closed and they’ll mail you a check. Image below.
Not clear if this is related to Incomm buying out Amex prepaid and gift card business or it’s an unrelated business decision from Target. As far as we know, the Serve line is still intact, and the Bluebird/Walmart partnership remains as well.
Serve and Bluebird can still be loaded at Walmart with some prepaid debit/gift cards while Target stopped allowing debit card entirely way back. The only usefulness of REDcard prepaid that I’m aware of was to get 5% off at Target. You can apply for a REDcard debit or credit card instead and get that 5% discount.