American Express Adds Family Language To Delta Personal Cards

American Express has changed the terms on Delta personal cards to exclude getting the sign up bonus across the Delta family of cards. The previous terms stated:

Welcome offer not available to applicants who have or have had this or previous versions of this Card. We may also consider the number of American Express Cards you have opened and closed as well as other factors in making a decision on your welcome offer eligibility.

The new terms differ based on the card you’re apply for:

Delta gold:

You may not be eligible to receive a welcome offer if you have or have had this Card the Delta SkyMiles® Platinum American Express Card, the Delta SkyMiles® Reserve American Express Card or previous versions of these Cards.

Delta Platinum:

You may not be eligible to receive a welcome offer if you have or have had this Card, the Delta SkyMiles® Reserve American Express Card or previous versions of these Cards.

Delta Reserve:

You may not be eligible to receive a welcome offer if you have or have had this Card or previous versions of this Card.

Basically gold has the most restrictive terms and Reserve has the same terms as before. It’ll be interesting to see if similar language gets added to the business cards or if they will remain the same. Seems like the play is to get the gold card first, then platinum, then reserve and that way you can still hit all three bonuses without issue.

Hat tip to reddit user mage_boot


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oldest most voted

JR (@guest_1708010)
October 3, 2023 12:31

Good thing the only cards I haven’t had yet are the Reserves.

PM (@guest_1697601)
September 19, 2023 14:32

I read the title and assumed my family couldn’t get the same cards as me lol

David (@guest_1696754)
September 18, 2023 15:40

My guess is they’re about to up the bonus on these cards to counteract the recent negative news and they don’t want churners benefiting

Andy (@guest_1701918)
September 25, 2023 10:18

i really hope this is what happens! would suck if there was no increase

Lars (@guest_1696708)
September 18, 2023 14:55

Yes, Amex, be sure to protect those incredibly valuable SkyPesos! Everybody wants some!

Luke (@guest_1698241)
September 20, 2023 01:45

Technically, if they are doing this to minimize churning (and it works) I would assume the skymiles will increase in value.

Light (@guest_1696651)
September 18, 2023 13:54

Amex is tired of churners apparently

Frogger (@guest_1696684)
September 18, 2023 14:30

Just wants chutneys to get business cards

matt (@guest_1696645)
September 18, 2023 13:46

Gold card becomes valuable for people/families who fly Delta 2-4 times a year with no status. It gets you a free check bag which could save some money for family travel with kids.

Jack (@guest_1697731)
September 19, 2023 16:46

Seems cheaper to just not have kids.

Cate the MSer
Cate the MSer (@guest_1696632)
September 18, 2023 13:36

The program also becomes shit. No reason to get the DL cards anymore. Delta should go bankrupt asap.

Luke (@guest_1698242)
September 20, 2023 01:46

Salty churner spotted. First world problems at its finest.

Cate the MSer
Cate the MSer (@guest_1700196)
September 22, 2023 15:17

go home and fk yourself

W (@guest_1701909)
September 25, 2023 10:09

Delta as an airline is the most appealing to work in as a flight attendant or pilot for a reason. Delta, if all airlines in the US, should be supported and trusted. Go touch some grass

Payton (@guest_1696616)
September 18, 2023 13:14

my guess is it’s coming to business versions…

BUBU (@guest_1696625)
September 18, 2023 13:23

Just got a pop up message when I tried to apply for the business gold card.

John (@guest_1696633)
September 18, 2023 13:36

That said?

satellite (@guest_1697248)
September 19, 2023 03:44

I just got approved for Delta Gold Business even though I already hold Delta Platinum Business. So the family language doesn’t yet apply to business cards.

It must be something about your account that make you ineligible for the bonus (e.g. you closed cards recently).

William Macy
William Macy (@guest_1696612)
September 18, 2023 13:09

Do they just want to destroy this lineup? Like what’s the end game here lol

Jack (@guest_1696682)
September 18, 2023 14:29

Clearly to get rid of people repeatedly signing up.

John (@guest_1696694)
September 18, 2023 14:40

Puts on Amex

William Macy
William Macy (@guest_1696696)
September 18, 2023 14:41

How is a person going from Reserve to Platinum repeatedly signing up?

Chase does this with their Sapphire family but again, UR points are FAR more valuable than SkyPesos. And their terms are not nearly as drastic (every 4 years) as Amex.

Pierre Tong
Pierre Tong (@guest_1696701)
September 18, 2023 14:47

Hopefully just a short term move to block Platinum/Reserve cardholders from getting a SUB on the Gold when they get rid of their cards (the Gold is still valuable for some perks like free checked bags even if you aren’t spending to get status)

yvrite (@guest_1696798)
September 18, 2023 16:17

Think you may be onto something here…

Every Egg Is Expendable
Every Egg Is Expendable (@guest_1696983)
September 18, 2023 19:28

Why is it hard for people on DoC to understand that credit card issuers have no use for you. Churners come with dumpster-level customer lifetime value. You literally add nothing to their bottom line, and in many cases are a net negative. Amex can’t wait to get rid of you.