When rumors were circulating about changes to American Express, blogger Monkey Miles found a trademark that had been applied for by American Express for Tier One. People had hopes that this would be a new card from American Express based on the rumors at the type, but it turned out that American Express did the following:
- Increased the sign up bonus to 100,000 points on the Business Platinum card
- Added a 5x category for airfare on the Personal Platinum
- Added a 1.5x earning rate on the Business Platinum on purchases over $5,000
- Gave the Business Platinum 2¢ per point flight redemption
So, What is Tier One?
American Express just posted this job for “Senior Manager – Mid-Market Loyalty & Product Expansion Strategy“.
Job Description
The Customer Relationship Marketing team’s mission is to deepen engagement and drive incremental value for our Business and Corporate Card Members. The team focuses on inspiring spend among Card Members.
This position is a terrific opportunity to drive measurable loyalty among GCP’s highest spending customers by delivering high-touch marketing and servicing treatments through a loyalty program called Tier One. We are looking for a dynamic, customer-focused collaborator to help drive the strategy for this program forward by developing a best in class marketing plan and managing the evolution of our servicing strategy. This position is ideal for someone who is excited about delivering premium experiences and benefits to Managed Mid-Market customers in order to drive loyalty and tangible business results.
As you can see Tier One is a loyalty program that is designed to ‘inspire’ spend among their business and corporate cardholders. American Express already offer their OPEN Savings program for small business owners, so I suspect this will be targeted towards medium to large businesses and also corporate cardholders.
