New Barclays Branding Now Live [Barclaycard To Rebrand As Barclays]

Update 04/02/18: The new Barclays branding is now live. Hopefully this means that the Barclaycard Arrival Premier will be launching soon.

Barclaycard will officially rebrand as Barclays in April. In you latest credit card statement you should have received a note stating as much (see below).

Barclays is how they are branded in the United Kingdom and Barclaycard is a division of Barclays. Maybe Barclaycard/Barclays will also use this as an opportunity to apologize to bloggers for sending out automated legal threats for using the Barclays branding instead of Barclaycard. I guess the alternative is that their algorithm will be updated and any references to Barclaycard will result in a legal threat to change them to Barclays.

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14 Comments
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Myke
Myke (@guest_577294)
April 3, 2018 20:43

For once I timed something well. I just got the Arrival+ a week or 2 ago, for the 2nd time.

J T
J T (@guest_577145)
April 3, 2018 16:09

So much for my Barclaycard tattoo.

MarkJ
MarkJ (@guest_577043)
April 3, 2018 10:44

I guess the CSRs declaring the card would launch 4/1 were mistaken.

KT
KT (@guest_576941)
April 3, 2018 02:45

Barclaycard Arrival Plus updated in Apple Pay to Barclays “arrival”. They must have to removed the “plus”.

Pi-nope
Pi-nope (@guest_576925)
April 3, 2018 01:20

might as well. everyone else knows them as barclays

iahphx
iahphx (@guest_573616)
March 24, 2018 20:13

It sure sounds like you (and other bloggers) were ridiculously harassed, but something tells me that 99.9% of their USA customers won’t give a fig.

It is funny that “defending” the barclaycard name was so important to them. Oh well! Maybe now they’ll be glad that some of you screwed up and introduced the Barclay’s name to the American public. 🙂

P
P (@guest_573599)
March 24, 2018 17:56

I like Mr. Barclay from Star Trek

Calvin
Calvin (@guest_573589)
March 24, 2018 15:53
Gerald
Gerald (@guest_573632)
March 24, 2018 21:56

Ring fencing sounds like something jewelry thieves do.

John K
John K (@guest_576996)
April 3, 2018 09:11

Haha or folks with full face masks using rapiers in the octogon!

John Stevens
John Stevens (@guest_573588)
March 24, 2018 15:45

The letters were probably just them covering them self more than anything, if they get sued because of a website that uses barclays they can at least say hey, we sent them a notice! Like how NFL teams have to make high schools “pay” small fees to use their logos so that the don’t become fair game for everyone