H&M Launches Loyalty Program – 2.5% Back In Rewards

Clothing store H&M has launched a new loyalty program. It’s a fairly simple program and works as follows:

• Sign up bonus of 20% off your first order
• Earn 1 point per $1 spent
• 200 points = $5 reward, rewards are automatically issued once you hit 200 points and you have 90 days to use them
• Earn 500 points and become a Plus Level member. This entitles you to free shipping and early access to limited collections

Seems like you basically get 2.5% back in store credit per $1 spent. Downside is that the $5 credit can’t be stacked and must be used within 90 days of earning 200 points. The 20% off sign up bonus should be useful for some readers though. Can also see Plus level be useful for some that resell clothes as some collections do sell out quickly.