Posted by William Charles on May 24, 2019
Airline Rewards

Published on May 24th, 2019 | by William Charles

6

Lufthansa Plans To Move To Dynamic Pricing

Lufthansa is the latest airline to announce they plan to move to dynamic pricing this was announced by executives in a press briefing on Wednesday and as reported by Forbes. Delta has already removed award charts and moved to dynamic pricing, United has announced a plan to move to dynamic pricing and it’s rumored that American Airlines is also moving towards such a change as well. Lufthansa didn’t provide any timeframe on when a move to dynamic pricing would take place



6
Leave a Reply

avatar
 

  Subscribe  
newest oldest most voted
Notify of
Ric
Ric

Unfortunately, if worked for one will work for all. I see all airlines going that route.

Chucks
Chucks

Dynamic pricing is really the ultimate devaluation step. Miles can be further devalued on a whim, and the opaqueness means these actual changes won’t be recognized by users or require any press releases. It makes comparison of programs harder too. Plus airlines can always throw in the occasional “sale” or teaser rates just to help bloggers hype up the programs.

Stephen
Stephen

Dynamic pricing in this case refers to the cost of points being tied to the cost of the ticket right? That would be as opposed to a $500 plane ticket costing 45,000 miles one day and 60,000 miles another day… Or can it mean both?
Effectively meaning you get a flat rate for airline mile redemption?

lilurbanachiever
lilurbanachiever

It means that a ticket that used to cost 60-70K miles with AA/UA will cost 120-360K miles as with Delta right now. Simple as that. And there will be no published algo to explain the cost of a ticket.

milespoints
milespoints

It just means that there is no award chart. Think Delta.

They can modify award award mileage prices however they want, whenever they want. That makes easy to devalue without people noticing, and it makes it almost impossible for casual users to even know what their miles are worth. Right now with programs you know that a round trip to Europe can be had for 60K or whatnot. With dynamic pricing, you may be able to see tickets at 60K now, but by the time you earn your miles they might be 70K or 80K or who knows.

The Man
The Man

Really looking forward to the market crashing again. Everything goes on sale and airlines scramble to get customer to fly

Back to Top ↑