MoviePass has announced some incoming changes to the popular monthly plan.
- Within 30 days prices will increase from $9.95 per moth to $14.95 per month
- First Run Movies opening on 1,000+ screens will be limited in their availability for the first two weeks
- Implementation of new tactics to prevent abuse
MoviePass has been struggling recently, the service stopped working briefly due to a lack of funds and they were heavily restriction who could see Mission Impossible over the weekend. Personally I don’t have an issue with restrictions on opening weekend/first two weeks, services like this are only going to be long term sustainable if they can drive incremental revenue and that isn’t really the case with popular opening weekend films. It’ll be interesting to see how many people move to competing services such as Sinemia & AMC A List when the price increases.
