In today’s recap we posted a link to Frequent Miler’s article ‘Is Hilton considering new elite benefits?‘. Then it came out that Head For Points (HFP is at a Hilton event at Hilton HQ in Washington (via VFTW) where he states:
We were also given advanced notice of some new Hilton Honors member benefits which may come later this year. I can’t discuss them but if implemented they will address some of my few niggles with the programme and ensure that the scheme keeps pace with the combined Marriott / Starwood scheme…
From that it looks like new benefits are definitely on the way, but Hilton hasn’t 100% settled on what those benefits might be (or the specifics of what they will be). Previously there has been some discussion about Hilton released a new top tier status (Hilton Diamond Plus). I thought it would be fun to speculate on what these new benefits might be. Given that HFP specifically mentions keeping pace with Marriott/SPG the obvious answer would be guaranteed late check out for elites as Hilton currently doesn’t offer this. Based on the survey Frequent Miler received I’d expect some sort of points/rewards bonus for checking out early (thus ensuring early check in and late check out for other elites) and more points/rewards for opting out of breakfast. To recap:
- Guaranteed late check out
- Points for checking out early
- Points for not having breakfast
What are your guesses on what the new benefits will be? Update: Angelina Travels was also there. She states:
Though nothing has been officially confirmed, it appears that Hilton is taking members’ feedback very seriously and working on many elite benefit improvements as we speak, addressing the issues listed above, and striving to create a more personalized experience. I wouldn’t be surprised if we saw some new Diamond elite benefits and unique welcome amenities in the very near future.
