Ryanair has launched ‘Ryanair Choice‘, this is being described as a frequent flyer program by some media outlets but in reality it’s a paid annual subscription that offers benefits. For €/£199 annually members will receive the following benefits:
- Assigned standard seating
- Fast-track airport access
- Priority boarding
- 10kg checked bag
If you paid for all of these extras you’d need to take seven flights within a year to get your money back. Obviously most people don’t pay for all of these extras when flying Ryanair. I can’t see this being good value for anybody reading this blog, but I guess if you lived in Europe and took a lot of Ryanair flights and needed the checked bag or other benefits on a frequent basis then this could make sense.
Hat tip to Running With Miles
