Citi has announced a new program called ‘Citi Alliance‘ that targets consumers with an independent financial advisor. It will provide the following suite of benefits (emphasis ours):
- A dedicated Citi Alliance Relationship Manager and a 24/7 servicing team
- Global ATM fee reimbursements and waivers
- Waived fees on foreign currency deliveries
- No foreign exchange fees on purchases made with the Citi Alliance debit card
- Waivers on fees for checkbook orders and select wire transfers fees
- Relationship pricing on a premium travel credit card and mortgages offers
The most interesting point is regarding relationship pricing on premium travel credit cards. I assume this refers to a discounted annual fee on the Citi Prestige card. It’s unclear how Citi Alliance actually works and it seems that the program is geared towards onboarding consumers with an independent advisor onto the Citi platform rather than supporting the independent advisors.
Hat tip to FL Banker
