Published on May 14th, 2018 | by William Charles14
LATAM Massively Devalues New ‘Multiplus’ Program
LATAM Airlines previously had two rewards program: LATAM Fidelidade & LATAM Pass. The program you were enrolled in depended on your country of residence. Now all LATAM frequent flyer programs have been consolidated into the new Multiplus program. Previously they had sent out e-mails to existing users that the new combined program would not affect redemption cost, but as so often is the case this is not what is happening in reality (official wording was ‘Remember, this change will not affect your current account status nor the way you redeem your points’)
For example BUE-SAO used to cost 15,000 miles at the ‘access’ level and it now costs 20,000 miles. RIO-SAO used to cost 5,000 miles and now prices at 9,000 miles. The only positive to come out of the new program seems to be that you can now book one way awards. U.S. Bank issues the co-branded LATAM credit cards but only attractive bonuses we’ve seen were 30,000 miles/48,000 KM. I know this won’t affect most readers, but I think it’s important to call out rewards programs that make these no notice changes. This is a particularly bad case due to the devaluation seemingly being across the board and 30-50% and the fact they told readers no devaluation would be occurring.
Hat tip to readers Chris & Daniel & usernamechuck