Posted by Chuck on July 31, 2018
Manufactured Spending

Published on July 31st, 2018 | by Chuck

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MetaBank Releases New ‘Happy’ Gift Card Line, Alongside their ‘Everywhere’ Line

The past few months, we’ve seen a new ‘Happy’ gift card line pop up, and now Giftcardmall sent out an email officially introducing it. The cards are issued by Blackhawk and backed by Metabank. Giftcardmall is owned by Blackhawk and is the biggest distributor of gift cards in stores and online.

There’s also a familiar ‘Everywhere’ gift card line which we’ll discuss in this post.

Since deals on these have come up and will probably come up in the future, I figured it’s worth a post laying out the options and to leave room for discussion with tips and tricks as well.

Happy Gift Cards

Link to ‘Happy’ cards on Giftcardmall.com

  1. Happy Lady – Use at any Lord & Taylor, Saks off 5th, Sephora, Cheesecake Factory, Spafinder, Panera Bread or Bed Bath & Beyond location in the US
  2. Happy Guy – Use at any The Home Depot, AutoZone, Dell, Buffalo Wild Wings, Lord & Taylor, Burger King or McCormick and Schmick’s location in the US.
  3. Happy Kid – Use at any Gymboree, Jamba Juice, Rainforest Café, Regal Cinemas or Buy Buy Baby location in the US.
  4. Happy Teen – Use at any Regal Cinemas, American Eagle, Nike, Dave & Buster’s, Sephora, Jamba Juice or Barnes & Noble location in the US.
  5. Happy Dining – Use at any The Cheesecake Factory, Red Lobster, Bravo Brio, Texas de Brazil or McCormick and Schmick’s location in the US.
  6. Happy Eats – Use at any Cracker Barrel, Dave & Buster’s, Panera Bread or Buffalo Wild Wings location in the US.
  7. Happy Bites – Use at any Peet’s Coffee, Panera Bread, Burger King, Jamba Juice or Noodles & Company location in the US.
  8. Happy Local Eats West – Use Use at any Buffalo Wild Wings, Capriotti’s Sandwich Shop, Sweet Tomatoes, Souplantation, Claim Jumper or Baja Fresh location in the US.
  9. Happy Beauty – Use at any Sephora, Spafinder, Lord & Taylor, L.A. Fitness or Sally Beauty location in the US.
  10. Happy Bride – Use at any Bed Bath & Beyond, David’s Bridal, JCPenney or Spafinder location in the US.
  11. Happy Student – Use at any Dell, Burger King, Bed Bath & Beyond, JCPenney, American Eagle, or Aerie location in the US.

These cards come in fixed value amounts as well as variable load with loads up to $500.

Terms:

This Happy Card is good at any of the brands featured on the card in the U.S. Online redemption may not be available for all merchants. For questions, balance inquiry or customer service visit happycards.com or call 855-606-3494. By using this card, you agree to the Cardholder Agreement at happycards.com. Treat this card like cash; no replacement if lost/stolen. Not reloadable; no cash redemption except as required by law. Funds do not expire; if Valid Thru date has passed, call for new card. Happy Bites Gift Card issued by MetaBank®, Member FDIC; distributed and serviced by Blackhawk Network California, Inc. Covered by Blackhawk Network Patent, blackhawknetwork.com/patent.

The terms have an important qualifier indicating the gift card may not work online for all merchants. My guess is that the exclusion is for places like restaurants, and that it’ll work for places like Nike and Bed Bath & Beyond online without a hitch. We’ll see.

Our Verdict

If you see a deal on the Happy gift card line, some of the best values found here are: Home Depot, Nike, and Bed Bath & Beyond. Of course the best deal is the one you can use up.

For now we’re assuming the terms are enforced and the gift cards will only work at these select merchants, not at other merchants within the category. Let us know if you find otherwise.

I don’t know if these gift cards can be resold, e.g. can I resell a Happy Guy gift card as if it’s a Home Depot gift card? Maybe someone will try this out.

Everywhere Gift Card Line

The new ‘Happy’ line is somewhat similar to the familiar ‘Everywhere’ line which is also a Blackhawk/Metabank product and works only in select categories. Some people have also experienced these cards working in more creative places, e.g. Walmart. I’ll add in any interesting data points into the post – hopefully we can make this a consolidated post for information on these cards.

The ‘Everywhere’ line is supposed to work at all stores within the category, making it much easier to use. For comparison, the Happy Dining card only works at 6 restaurant chains while the Dining Everywhere card should work at any of thousands of eating establishments which have the credit MCC category of Dining. Both the Everywhere line and the Happy line are Visa branded cards with a card number, expiration, and CVV; however, the Happy cards are limited to select stores and don’t work in debit mode at all while the Everywhere cards work in entire categories and can function in debit mode using the last 4 card digits as the PIN.



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JT
JT

Happy MSer – Walmart

Blue
Blue

I’m reminded of the old saw about a camel being a horse designed by a committee.

Mark Ostermann

Fuel Everywhere has also worked inside grocery stores with gas stations. YMMV

P
P

This makes me happy.

Jack C
Jack C

Dining Everywhere worked at my Walmart Neighborhood Market, so it’s not just at Walmart Supercenters. This WM in particular took all the types I tried – Grocery, Dining, and Style.

pho tastee
pho tastee

I have an idea, A happy WM card.

Barry
Barry

I was wondering if these cards get preauthorized for an extra 20% when using them for dining. If that happens, there’s no way to drain them at a table service restaurant.

M
M

Duh, the intended purpose of any prepaid product is generating breakage for the issuer.

Eric
Eric

rumor has it dining everywhere works at Costco and Target too. I haven’t tried personally yet though

Mike
Mike

DE works at Costco and Winco.

H XU
H XU

when will staples have it? I am out of OD now

BTW does HD have large face value VGC ?

Mimi
Mimi

The HDs I’ve checked in different states carry only the fixed $100 VGCs.

anthonyjh21
anthonyjh21

I can’t imagine anything Buy Buy Baby not working for Bed Bath & Beyond and vice versa. They’re the same company and a gift card to either merchant works for both, similar to Sam’s Club and Walmart.

Dan Jones
Dan Jones

Is there a ‘Happy Ending’ gift card that works at all sketchy massage parlors?

Superchurn
Superchurn

yes yes, i am also curious if such a product exists

Nick
Nick

I purchased some of these last month when Safeway was doing a deal on them and was unsuccessful reloading my Amazon balance with them, in case anyone else is tempted to try that.

Nick
Nick

Sorry for misleading. I thought the transactions went through, but they actually didn’t. They don’t seem to work on Amazon.

M
M

Who are “they”?

Tony
Tony

What’s the point of these Visa gift cards? Even if the fees are waived or reduced, why buy them instead of the general Visa gift cards?

Mimi
Mimi

For MSers, this will be a ‘hit’ IF (big IF) they can be drained at WM or grocery stores just like most everywhere Visa debit GCs since they’re fee free! IF these are found out to be easily drainable, I’m 100% sure the sales of these GCs will zoom up overnight. But if NOT, I don’t think these GCs will last long in the market.

DavidDyer86
DavidDyer86

These cards are visa style (4xxx xxxx xxxx xxxx, 3 digit cvv, exp. date, etc) , but it will only work in specified stores, it will not work in debit mode (suppose the last 4 digit is the pin). I did a few test with the “happy guy” card.

Daviddyer86
Daviddyer86

Let me post more of my test result with the happy guy card. As I mentioned, it looks like visa…And issued by NetBank…

Kroger debit mode: failed
Kroger credit mode: failed

Home depot store: purchased a HD gift card with the happy guy, it went through and payment showed visa

Remember the home improvement card? I don’t think the bank will make the same mistake.

I guess these will replace those
visa everywhere series to make ms more challenging…

Chris
Chris

So can you clarify? Ware you able to do a MO with these kind of cards at any store?

Daviddyer86
Daviddyer86

I think the answer is very clear. Happy cards won’t have a happy ending for MSers.

Peter
Peter

What was the home improvement card?

RM
RM

I have been able to use Dining Everywhere at several different supermarkets. Worked for everything sold at each supermarket, including nonfood items.

Superchurn
Superchurn

Dining Everywhere I also successfully used at Fred Meyer for MOs

MSer
MSer

Sigh. Don’t you people understand if you post this info, it lets gc issuers shut them down faster? Just how daft can people be?

Electroman

Here it is nine months later, and nothing is shut down. Methinks thou dost protest too much.

mark
mark

Completely agree with Electroman.

Ryan
Ryan

Wont work in panera app bc exp date is too far out. Can use in store though. Not being able to do rapid pickup is mildly annoying.

Celia
Celia

I just bought a gift card with it at Panera and use the gift card in the app.

Sa
Sa

Leaving this here for the future generations. Use the desktop website to add the card to your account with Panera.

MSer
MSer

Anyone figured out how to fully drain these cards at Panera? Can’t seem to combine cards via the app, so any card with less than you need for your purchase simply errors out. Won’t buy these again, as they are a pita to fully drain.

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