Morgan Stanley Buys E-Trade in $13B Deal

Update 10/21/21: Email has been sent out stating that:

  • On or after January 1, 2022, both ETRADE Bank and E*TRADE Savings Bank will merge into Morgan Stanley Private Bank

Could make sense to sign up for eTrade in the hopes of making you eligible for the Morgan Stanley Plat card.

Update 10/2/20: Deal has now been confirmed, hopefully this opens up the the Morgan Stanley Platinum card.

Morgan Stanley will buy E-Trade brokerage in a $13B deal. The acquisition is expected to close 4th quarter. The move is the latest in consolidation of brokerage firms, after Schwab announced a few months back they’ll be buying TD Ameritrade.

For brokerage bonus hunters, this might mean one less bonus to take advantage of as Morgan Stanley has not offered brokerage bonuses that we’re aware of. It’s quite possible, however, that those bonuses on the E-Trade arm will remain the same, and as of now they are still available.

Hat tip CNBC

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35 Comments
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Fathiss
Fathiss (@guest_1271263)
October 22, 2021 17:20

I have an ETrade brokerage account but never got the email.

Jay
Jay (@guest_1271034)
October 22, 2021 11:10

This is just a regulatory/compliance clean up for the integration of the company. We shouldn’t conflate to how they offer products.

DWT
DWT (@guest_1270982)
October 22, 2021 09:39

The “eligible account” with MS that is required for the MS Amex Plat is actually a brokerage account, so I don’t think having just a banking relationship will make one qualify.

dimm0k
dimm0k (@guest_1271005)
October 22, 2021 10:23

so you would gather that one should get a brokerage account with eTrade?

Nate nate
Nate nate (@guest_1270960)
October 22, 2021 08:13

This could just be the merger of the banking entities, and not the brokerage entities.

Sam
Sam (@guest_1270890)
October 21, 2021 23:17

Any special about morgan stanley platinum?

Ahwleung
Ahwleung (@guest_1270922)
October 22, 2021 02:39

Free 2nd authorized user card (will be real nice for a P2 when they start enforcing one-card-per-person in amex lounges in the future). You can also get the annual fee refunded if you meet an engagement bonus, although it’s a bit difficult to meet.

All that being said, you can also qualify for a MS Plat with $5-10k in an Access Investing account, no need to gamble on ETrade or anything…

Tazkb
Tazkb (@guest_1270886)
October 21, 2021 23:12

The fine print says it is the actual bank charters are merging. It looks like MS will continue to offer the same E-trade bank accounts after Jan 1. If so, signing up may not offer a possible backdoor to the private bank.

peterparker
peterparker (@guest_1270867)
October 21, 2021 22:12

glad I got their signup bonus rolling in a rollover IRA. hope I get grandfathered in a sweet deal with some kind of plat discount.

Johnny
Johnny (@guest_1270842)
October 21, 2021 21:12

Does a Morgan Stanley 401k open up the possibility of the MS Platinum?

RiskandReward
RiskandReward (@guest_1270837)
October 21, 2021 21:06

In the late 90s Morgan Stanley had its own online brokerage called Discover Brokerage Direct, part of the credit card arm of Morgan Stanley, Dean Witter, Discover (what a mouthful). Online pioneer Lombard Brokerage was acquired as part of the MS retail trading push. That operation was spun out/shutdown after the dot com bust. Now MS has acquired E*trade, one of the OGs of that trading era. I pour one out for all the broker homies from back in the day, including Suretrade, Datek, DLJdirect, Quick & Riley, Accutrade, WebStreet, and Brown & Co.

Matt
Matt (@guest_1271042)
October 22, 2021 11:22

PCFN 1991 here. Still have the original account after all the changes. DLJDirect, HarrisDirect, CSFBDirect. LOL

Naddi
Naddi (@guest_1271818)
October 24, 2021 02:08

Don’t forget Waterhouse Securities too. I used to use their touchtone trading system. $40 discount commissions instead of $75 for full service brokers

Henry
Henry (@guest_1576265)
March 13, 2023 17:08

Don’t forget Scottrade. It was bought by TD Ameritrade which has been bought by Schwab.

E*Trade considered buying TD Ameritrade, but that did not work out and they in turn got bought out.

ieatdogfood
ieatdogfood (@guest_1270809)
October 21, 2021 20:19

Who cashed in on the DWAC warrant stock? Holy fuck. The one time TradeStation doesn’t allow me to instant fund my brokerage account. Once in a lifetime opportunity missed 😡🤬🥵😭

ken
ken (@guest_1270830)
October 21, 2021 20:47

i tried to buy at 29.32 this morning. she flying so fast going up. i cancelled the order.