Samsung has announced a new feature for Samsung Pay users, they will be offering cash back at select merchants. Basically it works like other card linked programs where they will have offers from selected retailers and merchants offering a percentage back on their purchases (e.g 5% back at X retailer).
It’ll be interesting to see if this is Samsung’s own program, or if they are white labeling one of the many card linked programs already available. In recent times the value proposition of using Samsung Pay has diminished, they first devalued how much the points from their loyalty program were worth and they then also reduced the amounts of points you earned by half. It’s hard to comment on how useful this new cash back feature will be without knowing what offers they will have and if it’s their own program that’s stackable with other card linked programs or simply a rebranding of something that already exists.
