Posted by William Charles on October 4, 2018
Credit Card Offers

Published on October 4th, 2018 | by William Charles

261

American Express Gold Card Now Live (Formerly Premier Reward) – $250 Annual Fee

Update: Offer is 50,000 + $100 when using a referral link.

American Express has formerly launched the new ‘American Express Gold Card‘ (formerly known as Premier Rewards Gold). Existing Premier Rewards Gold cardholders are converted to the new card and new benefits are already showing up.

Signup Bonus

Direct Link to offer

  • Sign up bonus 25,000 points after $2,000 in spend, plus 20% back as a statement credit on purchases at U.S. Restaurants up to $100 back (first three months)
  • Bonus is showing an end-date of January 9, 2019.
  • Currently, if you go incognito, you’ll see an offer for 50,000 points after $2,000 in spend, plus the same 20% back as a statement credit on purchases at U.S. Restaurants up to $100 back.
  • Referral offers are also showing the 50,000 points offer and the same January 9 end-date. Please use a reader’s referral from the comments of this post. 

Card Basics

  • Annual fee of $250 NOT waived first year
  • Card will earn at the following rates:
    • 4x points at U.S. Restaurants
    • 4x points at U.S. supermarkets (up to $25,000 in spend per calendar year)
    • 3x points for flights booked directly with airlines
    • 1x points on all other purchases
  • $120 dining credit. This is a $10 monthly credit that can be used at Grubhub, Seamless, The Cheesecake Factory, Ruth’s Chris Steak House, Shake  Shack
  • $100 airline fee credit
  • Metal card design in gold, or limited edition rose gold until 1/9/2019

F.A.Q’s

Will this be treated as a new product (e.g can I get the bonus on this card if I’ve had it before)?

I very much doubt it, this is a product refresh/revamp with a new name and benefits rather than a new card. Existing cardholders will automatically receive the new benefits. This exact same situation happened with the Ascend card and it was not treated as a new card.

Our Verdict

I think the new benefits make up for the $55 annual fee difference, but that will really depend on whether you can take advantage of the dining credit and 4x on groceries or not. I don’t think the current offer is attractive for new cardholders at all though, keep in mind as recently as yesterday this card was offering 50,000 points with the annual fee waived first year. I’d personally be waiting for a much better offer to come along if you’re not an existing cardholder. I’m actually shocked that the annual fee isn’t waived first year on this new card. I did say there were some rumors indicating a $250 annual fee in our ‘should you sign up for the premier rewards gold card‘, hopefully readers who were interested in the card picked it up before these changes. If you didn’t I’d just sit tight and wait for a better offer to come along. As always if you have any questions about American Express cards read this linked post first. I won’t be adding this to our list of the best credit card sign up bonuses.

Hat tip to /r/churning & FM



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maikar
maikar

That ROSE GOLD though

MSer
MSer

Perfect for poseurs.

NinjaX
NinjaX

u mean apple sauce lovers…

himses
himses

I love the new rose gold. It seems that most of my cards are blue, from the Sapphire to the Venture. This is a nice color and nice look in my wallet.

NinjaX
NinjaX

i was wondering why nobody was talking about the new $250 AF in the other posts. maybe it wasnt confirmed until now. but also, i guess everyone will get the new AF upon renewal, just like the plat so only new accnts get $250. PRG is solid.

anyway, im glad amex is slowly fighting back. wish it was sooner and smear the CSR and their dumb ass limits. chase honestly thinks they are so unstoppable. i hope amex brings over more benefits from their international cards and crush the CSR once and for all. cant wait until chase makes some bullshit move like 5/48 on all cc and limit UR transfers between CC and family.

Paul Stein
Paul Stein

I plan on cancelling CSR this winter. Paid renewal fee last year and planned on keeping it until they slashed benefits important to me. Ex: price protection. I now use my Costco Citi which extends all warranties by 2 years, even one with a 6 month warranty. They still have price protection, now reduced to $ 200.

I have stopped using CSR.

I have been looking at this card, but decided to wait until today to see the changes. I was hoping for better terms, especially for new cardholders. I guess I’ll stay with my two existing Amex cards, Blue Cash, and Everday, which offers points.

I have saved good money with Amex offers, especially their $ 60 credit on Las Vegas hotels. Saved $ 120 on those offers last year. Those appear regularly. The trouble is, my now cancelled Blue Cash Preferred had the same offers as the free cards. I would have expected better offers on the fee cards. Will this Amex Gold have the same offers?

Rick
Rick

I just got the AMEX Gold a few weeks ago. So far the offers on the Gold are the same as my offers on my no fee Hilton card and Blue Cash card.

NinjaX
NinjaX

instead of canceling the CSR, u should just downgrade. no reason to lose ur trade line from the credit report. downgrade stops the fee. u can upgrade back to the CSR later. chase has 5/48 so just keep that in mind. but amex also has 5 cc limit so chose those wisely. since it doesnt include charge cards, u can get the amex gold.

i have no idea what cc features are priority for u besides what you said already so there is no way to recommend anything, but in terms of amex offers, its one per SSN. meaning having more amex cc doesnt matter unless amex specifically allows multiple cards to have the offer. mostly its not the case anymore.

this amex gold is a “lifestyle” card so if u cant see urself use it, its probably not useful unless u want the points. but doesnt sound like ur a big MR pts guy for flights. maybe more CB for u.

JP
JP

I agree. Is it worth cancelling the CSR now or at least downgrading to CSP for travel protection / rental car insurance / Uber / 3X multiplier on international travel & boutique hotels in US?

I feel like Amex is going to get the bulk of my spend with the Gold + BBP combo being killer.

Jags
Jags

Downgrading CSR to Freedom, upgrading Ink cash to Ink Preferred.

2x everywhere with BBP
3x travel with Ink Preferred
4x dining and grocery with Gold
5x rotating with 2x CF and 2nd Ink cash

The wallet is feeling powerful these days. I may decide to skip the Ink Preferred because I don’t spend enough on travel to warrant $95 to get an additional 1x on travel a year. Is going to be tough decision because I’ll lose the ability to transfer, but it doesn’t look like I’ll be earning many UR going forward.

escot
escot

don’t get all the hype for this new Rose-Gold card….. I would have gone for it if I could have tried it for a year with no a/f. Ok, missed that. Now would somebody ‘splain to me why I’d really want to fork over another $250 annual fee — on yet another “premium” card for which I won’t be getting back in any real benefits (other than via ton of spending of gc’s at Kroger — and then have to worry about Amex RAT teams….)

I also still fail to comprehend the “excitement” over Amex rewards points… Sure I need to have a “few” around for the amazon deals and such…. But in and of themselves, they seem worth far less than CUR via CSR. (even more so when you remember Amex charges all those nasty fees for transfers to partners)

Sure, Chase needs some competition — and my own CSR is getting a hard third look… I’ve been especially irritated by that otherwise promising Chase travel portal (where they often hide nasty booking fees and other undisclosed fees in between the quoted point price and final price)

ps, I view the CSR a/f as effectively $150 — (as the $300 travel credit covers all sorts of travel related expenses — and isn’t restricted to airline fees. I never pay baggage fees — thanks to southwest and traveling light…..)

In short, I’m resisting the crowd, all the web sites pushing this as a “no brainer” (before we found out they were changing practice and NOT waiving a/f first year)
My brain is still open to reason and facts to the contrary. (but resistant to astro-turf amex funded hype)

JP
JP

I would say my situation is unique. I don’t value points for domestic travel and never fly Southwest. Only useful partners with UR are United for flights to Europe and Hyatt for city trips. I often don’t find Hyatts where I travel, so not that important to me. Aeroplan to Europe is a better deal on Swiss than United anyway.

I’ve already received the bonus on PRG last year, so I am keeping it open for the multipliers. At this point Amex is king for points for international business class to Europe primarily. I also do not use the portal since I’d rather use points for higher value redemptions than 1.5 cents. To each his own, but Amex is really taking the crown here especially with dining in restaurants being my biggest spend category.

Only issue with cancelling or converting is I have over 250K UR points that I plan to transfer, so minimally will need to keep CSP open for foreseeable future.

Paul Stein
Paul Stein

Good call. My Amex Blue Cash is free, and gives me 3% at supermarkets.

My Costco Citi is free and gives me 3% at restaurants.
That cards also adds an extra two years warranty to purchases, up to seven years. Even an item with a 6 month warranty, gets two extra years.

The 1% extra on Amex Gold is minuscule.

The airline credit is good. Thinking of cancelling my airline credit card. Used for free bags and early boarding, but restricts you to one airline.

Either the bonus needs to be improved or the initial annual fee waived.
No real incentive to join as a new member. With two Amex cards in good standing, with one frequently used, and a $450 fee paying Chase Sapphire Reserve holder, I was hoping for a targeted offer. Nothing.

Peter
Peter

3% cashback is quite a bit lower worth to international flyers than 4x points. 4x points is usually valued at around 6-8 cents depending on if you fly economy or business.

For my situation, this card will be replacing both BoA cashback and Uber card for groceries and restaurants respectively, and given the first 5 AU is free, it’s a good deal for big families that spend a lot on groceries and restaurants. 10/mo GrubHub and 100 airline fee back makes this card’s $250 AF quite easy to swallow.

But you’re right, the bonus isn’t that particularly great considering the fee isn’t waived the first year.

Jags
Jags

1) AMEX only charges a fee to transfer to Delta and JetBlue. Agree it sucks.

2) Chase has 2 worthwhile, unique, transfer partners: United and Hyatt. United is great because they do not pass on partner fuel surcharges. Hyatt is great because they have fabulous hotels that don’t cost a lot. The rest of their transfer partners either stink or are shared with AMEX and Citi.

3) Amex now has a 2 card combo for effectively $30 annual fee that gives 2x/4x everywhere. In addition AMEX regularly has opportunities to boost earnings through AMEX offers and transfer bonuses.

4) Chase does have 1.5cpp redemption but I’ve found the only time I’ve used it is for rental cars. I generally don’t use points if I’m not redeeming for at least 1.5cpp so it’s not a bonus.

5) CSR $300 travel credit is at best worth $286.50 since you do not earn points on the $300 spent.

6) There are many more MR earning cards you can get than UR cards. Many more opportunities for SUB

IMO Hyatt is the transfer partner that is the straw that stirs the drink for Chase. Without that, UR is severely lacking.

Charlie
Charlie

In my case, United is the straw that stirs the CSR drink. I live in a United hub, and no other US carrier flies from here nonstop to Europe. The non-US carriers only fly nonstop to their own countries. So all my URs get transferred to United. The only possible use I can get out of MRs is an occasional transfer to Jet Blue (with a fee and a less than 1:1 transfer rate) for a domestic flight to visit family.

Elijah K
Elijah K

What benefits would you like to see from international cards? Honestly Australia seems to have the best cards from what I see. The Cobalt from Canada is interesting.

NinjaX
NinjaX

exactly. there are so many interesting benefits overseas and AMEX USA really needs to bring them over. in asia, they have something called “American Express Membership Rewards Turbo Program” which gives you 2x on all spend like the BBP. amazing. then its 3x for any international spend. they also have a amex plat specifically designed for certain lux hotel properties like The Peninsula Hotels. all are great concepts to bring over to the US. this is probably why we finally see the SPG lux card.

Dan
Dan

Thank goodness I signed up for the old version.

LeoM
LeoM

Me Too! Applied for the 50k/$2k over.the weekend…

As always, thanks for showing us the
best path William Charles and Chuck. Your sources are most accurate! You guys are the best!

escot
escot

actually, the sources were not accurate on the key detail of the A/F being waived….. I tried to sign up for the old offer yesterday, but links weren’t working at all. My loss. (and amex too) In any case, the a/f is a deal breaker for me. (esp not for a mere 25k)

Flip
Flip

Hey do you know if old cardmembers will be grandfathered into the old $195 rate? Thanks.

NinjaX
NinjaX

if its like the plat then yea.

Elias
Elias

Plat was not grandfathered. Only first or current year. Since the first year was free you are way better anyways

NinjaX
NinjaX

yea. thats what i meant. its not permanent reduced fee. but for the plat, those in the current year renewing still got the lower 450 even AFTER the new 550 cc came out. then a whole new near after that became 550.

David
David

Only until their next fee hits

himses
himses

Yes. When the AF comes around for renewal, you will then get charged teh 250 dollar AF. Youll also retain 2x on gas for a while longer as well. New cardholders of the Gold will have to pay the AF of 250 with the first billing cycle. Mine will be here in a few days.

MSer
MSer

$120 dining credit is worthless for most people. Even if I could get value from the “benefit” (I can’t), I hate when you are forced to use it to get value back, especially a crappy $10/mo perk. Just a pita that few will maximize, but allows lots of promotional blather to justify another $55 annual fee.

TG
TG

How is it “worthless” to most people? Grubhub and Seamless covers many places.

TW
TW

They’re an MSer, name says it all. I personally will have no problem making use of the dining credit.

frogger
frogger

Because once you pay the delivery fee and the tip you have zero benefit. Like I said it is a marketing on the restaurants behalf. They are probably covering the charges and paying Amex money.

sdsearch
sdsearch

You don’t have to pay a delivery fee if you pick up. Grub Hub has an option for pickup.

AnameOfaguy
AnameOfaguy

At least where I live, most places have higher prices on GrubHub than just calling in an order. So the fee at best cancels out the price difference. At that point, I’m just going to call in anyways as it’s easier for me than having to go find out if the place I want food from is on GrubHub. Looks like I’ll be canceling my PRGs this year. The 4x dining is nice, but won’t offset $55/year.

Charlie
Charlie

Grubhub and Seamless definitely worthless to me. I would never use the benefit. I can cook better than most restaurants so I rarely eat out, and I never order delivery. Cooking at home is also cheaper, allowing me to put aside more savings for my next international trip.

Roger
Roger

Can’t agree more! $10 can barely cover delivery fee + tip on most orders and limit to certain restaurants. This credit is worthless.

NinjaX
NinjaX

yea dude. i mean this is marked as a “life style card” so it depends on ur life style. the way i see it, i get $120 AF refund in food which covers the $55 AF bump.

frogger
frogger

You aren’t getting any free food. You are getting free delivery once a month. That isn’t worth anything. Get up off the couch and pick it up yourself.

Mark

You’re contradicting yourself. You can order for pickup through GrubHub, etc. That would be free food…

frogger
frogger

Ok that is some benefit then. Uber Eats credit is terrible though.

himses
himses

Dude, why all the judgement? If he doesnt want to get off the couch, he doesnt have to, for you. Wow. Dont be a d bag and try and tell folks what they should be doing. You be you and let them be them.

Paul Stein
Paul Stein

Depends. I live a short walk from the Cheesecake Factory. To me that $ 120 per year benefit is worthwhile. Depends on your location.

Gwen
Gwen

I live a few blocks Cheesecake as well. I wonder if I can stop in once a month and get a $10 gift card. Or will I have to buy food to trigger the credit?

Mike
Mike

Unless you don’t have Grubhub around you how is it worthless? Just place a pickup order for $10+ and get $10 back. it’s like a $10 off coupon for Subway, Firehouse Subs, White Castle… for me. Good benefit.

frogger
frogger

Don’t eat any of that food. That stuff will kill you.

Pacman
Pacman

Being born will kill you.

Eric
Eric

How will eating a turkey breast sandwich from Subway kill you?

Joe
Joe

Jared touched the turkeys before they made a sandwich for you…

Charlie
Charlie

Frogger is correct.

frogger
frogger

It is marketing for the restaurants. I am sure they are paying the whole fee.

SteelD
SteelD

250 isn’t too bad. Glad I signed up last week with no annual fee for the first year; hopefully they’ll honor that

NinjaX
NinjaX

no dude. go to the amex site.

Tim
Tim

So, I got the PRG card last month under the first year annual fee being waived. I spoke to the CSR an hour ago to get the new card replacement and I was also told that the $250 AF will hit my account in 2020, not next year when I’ll still be charged the old rate of $195. (being that it will tech be my first year of $195 AF) Not sure if she had it right, even though I asked her to confirm it twice. Also, I tried to chat online to get the new card replacement/info and was told to wait 24-48hrs, but when I called in a few mins later they were able to process the request. Weird! So for folks who chatted online and got declined, try calling them instead.

Max martori
Max martori

I have the old premier rewards and I asked for the rose gold and they said the annual fee would change to 250$

Tim
Tim

AF will change/get charged right away, irrespective of the color of the card. The change will reflect on your next annual fee billing statement month.

Samuel
Samuel

Yep, the info has been posted to the website. The annual fee goes into affect next time you are assessed annual fee. However, good thing is previous card, annual fee is still waived first year if you applied before today.

Max martori
Max martori

No it won’t not till next April I just renewed got the annual fee waived 😉 so I’m good you can get the new metal one for free imminent is in the mail but the rose gold that costs

Aaron
Aaron

How about an upgrade offer from my sh!tty Green card? Ha.

WR
WR

What’s the story with Ameriprise gold?

beat2def
beat2def

I have it. Same bonus, no AF the first year. Works for me!

Rob
Rob

I have the PRG and enrolled in the $120 dining credit feature this morning and saw in the terms that the Ameriprise Gold is specifically excluded from the $120 dining benefit.

Rob
Rob

First sentence I think you meant formally instead of formerly Doc. Also was thinking since I just signed up last week for the PRG it specifically said “$0 intro Annual fee, followed by $195” and was wondering if that could mean maybe they have to honor the $195 for the second year? I feel like the way that is phrased, it is specifically committing to an annual fee scheme for at least 2 years.

Blue
Blue

That’s my assumption.

Jags
Jags

I’ve had the PRG before but signed up again anyway last week with no bonus (and no hard pull) once rumors started to come out. Glad I did, I wouldn’t have signed up for this revamped version with no bonus and an instant $250 fee.

hermitw
hermitw

I think the first year free is part of opening bonus. You probably should ask if they will charge you.

MasterBator
MasterBator

Am I the only way that thinks this is a horrible downgrade – I was making 5 figures with the PRG now I am capped at 800 or so fater fees. LoL

COBOLCODERUSEALLCAPS

For the PRG, you would have to MS $400,207 at a rate of 2.5% cashback (with the Schwab Plat) to get 5 figures, not counting liquidation costs. With the new earnings rate, it’s $1,250 with $25,000 in spending, which I find to be better. If I MS at grocery stores, there are better cards available at 3%.

Are you talking about business class tickets?

MasterBator
MasterBator

PRG was a 4% cash back when Platnium gave 50% back. It then became a 3% cash back with only 35% back. What cards are you getting for grocery stores that is better than 3% and can be done in volume – 100k a month or more?

COBOLCODERUSEALLCAPS

Ah, I see where you’re coming from. I got my 3%-ers from Doc’s list of best credit cards for grocery stores.

NinjaX
NinjaX

so amex letting u grocery MS 100k/month? no FR? i guess i shouldnt be surprised. the ridiculousness with old SPG was off the charts.

GreenSkies
GreenSkies

The old PRG was just a charge card, right? This one says you can revolve balances on charges you’ve made over $100, interest rate 20.24%. That is new, isn’t it? (Not that I would revolve, but interesting if they’ve changed this from a charge card to a credit card.)

Dan - Legal Bank Robber
Dan - Legal Bank Robber

finally they let me order the new rose gold replacement

T
T

+1

FindingMyPossible
FindingMyPossible

Just ordered Rose Gold. The CSR said that my account will be converted to this option. Does that mean anything for 5/24 or my annual fee? Does ordering the new card change something in the account?

Trippy

I was just told in chat ‘Your new annual fee will be effective since 04/2020’ (I opened in 04/18) and then she offered me the rose gold on her own.

LDoc
LDoc

So they told you signed up for the PRG 04/18 and get the first year free, then $195 on 04/19 and $250 on 04/20?

Trippy

No; I asked whether I will get the new annual fee and she answered the part in quotes, and then proceeded to offer the rose gold without any prompting.

I can use the $120 credit; pretty neat I would say.

LDoc
LDoc

‘Your new annual fee will be effective since 04/2020’

That statement is future (will be) and past (since) tense. I don’t know what that means.

Avi
Avi

Guessing the rep meant that the PRG will be converted into gold card two years from the date the account was created.

AnameOfaguy
AnameOfaguy

It’s an English as a second language thing. Replace “since” with “after”, “starting”, or “beginning.”

AC
AC

From : https://www.americanexpress.com/us/campaigns/gold-card/gold-update-faqs.html
” What is the new annual fee for Gold Card Members?
The annual fee for the Gold Card will be $250. If you are a current Gold Card Member, your new annual fee will be effective on your anniversary date, on or after April 1, 2019. You will be notified in 2019 regarding your personal renewal date.”

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