American Express Plans To Refresh 40 Credit Cards Globally This Year

During the American Express earnings call today American Express’ CFO Christophe Le Caillec announced that they plan to complete 40 card refreshes globally this year.

In 2024, we expect to exit the year with some further momentum compared to the current growth supported by continued product innovation and our focus on premium value propositions. We currently have plans to refresh around 40 products globally next year.

Previously American Express has stated that it wants to refresh charge cards every 3-4 years. The last time the Platinum & Gold card had a major overhaul was 3-4 years ago I think we can expect those cards to be refreshed. This lines up with the Dell/Adobe and Indeed credits having a 2024 end date.

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asher
asher (@guest_1790561)
February 1, 2024 13:37

Just got an email that delta plat has new benefits and an increase in the annual fee.

AF:
$250 -> $350

adding:
$120 resy
$120 rideshare
$150 delta stays
improved companion pass

Albert
Albert (@guest_1790449)
February 1, 2024 11:13

I just got an email that my AMEX Delta Gold Business will get an increase in the annual fee from $99 to $150 effective May 1, 2024

The Delta flight credit for $10k spend goes up from $100 to $200 and a new credit for $150 for delta.com/stays

I’d imagine that emails for other cards have gone out as well for anyone that has them

Mike
Mike (@guest_1787723)
January 29, 2024 12:23

If they increase the annual fee of the Platinum, this time I will be out and will cancel the card.

Eric S.
Eric S. (@guest_1787237)
January 28, 2024 16:05

The real question is, will the ED/EDP get a refresh for their tenth birthday? I could also see Amex refreshing just about every other product again and these will be left in their same state. 😛

Jack
Jack (@guest_1787059)
January 28, 2024 02:44

Wouldn’t be surprised if they drop grocery from the Personal Gold, and replace it with a less lucrative category or two. The AF will go up, coupons less tedious and more lucrative, and the Gold + Everyday Preferred will be all the rage.

Ben
Ben (@guest_1787057)
January 28, 2024 02:23

As a Gold card holder, I am tired of using $10 Uber and $10 Grubhub (or else The Cheesecake Factory, Goldbelly, Wine.com, Milk Bar, and select Shake Shack locations) monthly credits, would like a general $20 dining credit per month instead would be nice.

NycKrn
NycKrn (@guest_1787208)
January 28, 2024 15:36

Agreed. Might be in the minority, but I preferred the airline credit.

Darren
Darren (@guest_1791214)
February 2, 2024 10:47

With the coupon book approach, Amex likely gets millions from each participant for its co marketing agreement (uber, cheesecake factory, etc.). And then breakage from people not using the credits. For the general dining credits, it’s all on amex’s dime. Which is why all these “enhancements” will trend more towards the coupon book 🙁

Wires2K
Wires2K (@guest_1786759)
January 27, 2024 12:05

DoC @williamcharles – there is a Cloudflare check every time opening this website. Super annoying, please get it to be less aggressive. Please!

Brutus
Brutus (@guest_1786947)
January 27, 2024 19:36

The RAT is not pleased.

Zac H
Zac H (@guest_1787030)
January 27, 2024 23:37

Oh, I’m not the only one! I thought it might be because I was on a really weak hotel wi-fi signal and jumping between cell and 802.11 data was giving me mixed location pings.

Brutus
Brutus (@guest_1786749)
January 27, 2024 11:28

Please understand that the “premium value propositions” will be for the corporation, not the consumer.

David
David (@guest_1786735)
January 27, 2024 10:40

Typo on title. He said NEXT YEAR, not this year.

Finbarr
Finbarr (@guest_1786793)
January 27, 2024 13:37

The context is likely fiscal year, which would mean starting in march 2023 ending in February 2025

Jordan M
Jordan M (@guest_1787155)
January 28, 2024 13:18

Earnings calls are a quarter behind, they are referring to 2024.

JDBAZ
JDBAZ (@guest_1786703)
January 27, 2024 08:58

In their Q3 2023 earnings call they mentioned “refreshing products” as well:

  • “So far this year, we’ve made enhancements to over 20 premium products across the company, some of the latest of which were refreshes of our Platinum Card products in Japan, our Business Gold Card in the US, and just yesterday, our Hilton co-branded consumer cards.”