Increasingly we are being approached by brands/websites that want us to promote them. Usually they offer us either an affiliate commission for every sign up/action, a % of sales or want to pay a flat fee. Our response is always the same: instead of doing that, why don’t you use that money to offer our readers a better deal?
It’s not always successful (actually it’s rarely successful), but when it is I see it as a win/win/win:
- The brand/website gets us to promote what they wanted and their costs are the same.
- Our readers get a better/bigger than normal deal.
- We build a loyal reader base.
We’ve done this with Northpointe in the past and currently have a deal going with Topcashback (ending soon). I’m sure I’ve missed other times we’ve done this as well, we also have some other ones in the pipeline. I’m trying to be more proactive about these sorts of offers by reaching out to brands/websites that I love/use regularly (that’s how the Topcashback deal came along). I’m interested to hear from readers on what brands/websites they would like me/us to reach out to. As you can imagine, we’ve already tried most of the usual suspects (e.g credit card issuers & banks that offer deposit bonuses).
