It looks like Hilton has increased the price of standard room awards at a number of properties. Hilton moved the program to dynamic (e.g no award chart) in 2017 and since then the easiest way to track devaluations is by looking at the maximum room rate per night:
- 2017: 90,000 points
- 2019: 120,000 points
- 2021: 150,000 points
- 2025: 200,000 points
- 2025: 250,000 points
The highest price still seems to be 250,000 (at least from my very limited searching of expensive properties), but maybe this is Hilton just acknowledging that this is the easiest way to keep track. Earlier this year the Hilton CEO claimed that Hilton had been absorbing the inflation costs on award stays so a devaluation is hardly surprising. Share any increases you’ve noticed on properties you were tracking in the comments below.
