It looks like Hilton has increased the price of standard room awards at a number of properties. Hilton moved the program to dynamic (e.g no award chart) in 2017 and since then the easiest way to track devaluations is by looking at the maximum room rate per night:
- 2017: 90,000 points
- 2019: 120,000 points
- 2021: 150,000 points
- 2025: 200,000 points
- 2025: 250,000 points
The highest price still seems to be 250,000 (at least from my very limited searching of expensive properties), but maybe this is Hilton just acknowledging that this is the easiest way to keep track. Earlier this year the Hilton CEO claimed that Hilton had been absorbing the inflation costs on award stays so a devaluation is hardly surprising. Share any increases you’ve noticed on properties you were tracking in the comments below.
We diamond reserve is all that matters now. Diamond is people with a credit card, whereas diamond reserve is the elite, people who really spend and have wealth, and you can talk to about Hilton properties and experiences.
Cry harder dude
Still incredible value with Hilton FNC.
Can get 3 a year with Amex Hilton Aspire.
Can easily book $2500/night rooms with them.
I guess if you only aspire to be in debt, and you forgot to deduct $500 or do yearly card fee. What I’m saying is all I book IS $2500 a night $11,500+ a night so I can get diamond reserve (18k spend) which tank God you can’t get with a lousy credit card. That makes us diamond reserves truly feel elite and respected at Hilton, as everyone with diamond is a crappy free credit card and not actual wealth , spend, money etc. Like watching broke peasants hoard the breakfast area
$2500 a night, $11,500 a night, which one is it? inb4 reply with bad grammar
Blah blah. Too many with status devalues for everyone
We can sum up that ALL Amex co-branded cards offer little to limited value at this point. With SkyPesos dynamic pricing and Hilton’s daily-devals, there’s nearly no point of ever prioritizing Amex co-brands over nearly every Chase and Citi offering. Now throw in Amex’s stricter anti-MS and anti-churning practices, why even bother with these shitheads. Good fking riddance Amex.
I am also generally skeptical, and threw plenty of shade at BILT 2.0, but, let’s be clear, Amex and Chase (and Citi) are still generally better. BofA and Wells are fine. C1 hates churners. I say, take what you can get these days. If it works for you, even if it’s just for a year, SUB, etc. Don’t hoard points (and if you must, do so only with too-big-to-fail banks, not airlines.) There’s still ‘fun’ to be a had out there; let’s not give up just yet.
That’s good, because we wealthy get tired of everyone with diamond being poor, and just have it from a credit card and not actually staying all over various properties, traveling the world, spending bank. No you just got a card and used credit. At least when I talk to a diamond reserve like myself, we actually traveled the world, spent $18,000 and can talk about various properties versus the average diamond person that’s their first or second trip because they used a credit card deal
If you’re that rich, then you shouldn’t really be lurking at DoC
Never chase the accumulation of Monopoly money (points, miles, stars, happy-faces, etc). We’re not kids. This makes no sense at all!
This is why I book my stays so far in advance when I can. I have a room booked out in December and just saved 45,000 points on a 5 night stay. That being said, a 10 night stay in Tokyo I have set up for October sees no change and at the time I booked it at a nice 1.2cpp. I guess, as usual, it depends on how you’re redeeming the points
Between aspire and surpass, spend 75K and receive 4 hilton fnc. Enjoy diamond status on all stays and use points to add onto fnc stays OR for a nice 5 nite points stay at somewhere with valu.
Then why do we fall for their Amex FNC offers, ok I support those are the only ones to get now?
The Hilton Cancun All Inclusives are now adding daily fees for kids (they didn’t prior to 2026.) Even people that booked under the old rules are getting notified of $90+/day charges pp. Used to be an all inclusive sweet spot for families but no more- just like Hyatt marginal value.
The voco sandpiper in Port St Lucie, the only domestik all inklusive from IHG. Solid $$ valu.
is Puerto Vallarta charging? or any other AI you can recommend that don’t ?
any AI that don’t charge, does Puerto Vallarta charge?
Hampton Inn and Suites Maui North Shore: 65k –> 80k
The sorry MF’s quit all the quarterly double-points promotions and now are on a monthly devaluation schedule. The enshittification started during COVID and is accelerating. The F&B credits won’t cover coffee and toast. F-em.
Hilton points are nearly worthless now.
Any point in keeping an Aspire for someone who mostly stays at Hyatts and Marriotts? A single FNC doesn’t do much for me so I was debating getting a 2nd Aspire either via P2 or product change, but I could just close the card and focus entirely on the other two programs.
I’ve been debating this myself. Landed on probably keeping the Aspire and dipping my toes in a bit more with a biz Hilton card as the second Hilton card since it’s got the FNC. I recently got well over $1,000 value domestically w the Aspire FNC (including the statement credit) that has me wanting to keep it. I think it’s now or never with Hilton on this scale… and we have just enough time to get more outsized value before it crumbles. Bit of a gamble tho!
I have seen suites for NYE in Times Square for 2 million plus points.
Incredibly expensive rooms of course.
We’re talking about standard rooms. Premium rooms have always been dynamically priced.
Watching this from Umana LXR, got a 5 level Diamond upgrade to a $1600/nt. 350 SQ.m. beach villa on a FNC. For points it would be 90-110K. Plenty of value there if you’re willing to get out of overpriced and undervalued USA.
FWIW, I have 6 nights booked at 5 different hotels in DC, Santa Barbara, and NM with points ranging from 50 to 90k. None of those redemptions have increased for now. They are exactly the same as I booked.
Hilton really just torpedoed almost their whole program this year. It’s actually pretty hilarious. Huge inflation of points with no higher bonuses. Garbage
Is there any way we can convert these points into cash or Amazon gift card. Thanks
There is an option to “shop with points”. Just link the account on amazon and they’re available to use to shop…its like 0.2 cents per point so not great but still doable
I personally wouldn’t do this, but at this stage outside of edge cases the worth of hilton points are about .3, so not too far off…
Try $0.0014/pt.
I just sold all my points to amazon cash and went all in on the BILT ecosystem. Much better offerings across the board.
LOL
Hilton doesn’t have a loyalty program anymore.
It’s a disHonors program now.
John Hilton is playing us for fools.
Paris is mocking us as well.
I can confirm. The night at WA Monarch that i booked two weeks ago for 95k is 120000 now.
The lowest summer rates at the Doubletree Nice France were 60k a few days ago and now are 75k.
that’s not very Nice of them
Imagine paying 75k for a CoupleTree.
It actually looks pretty nice. I was surprised when it was 60k.
Was able to cash out my 5x FN on a 210k pts/nt SLH hotel. Have been pressing to get rid of my 1 mil HH pts stash cuz of all these devals. The thing is, there’s still great value if you go to places that are off the beaten path and not super popular (e.g. Mexico, Hawaii, etc). I just booked 5 nts with 400k pts on a $4300 cash villa other side of the globe for fall.
Points game getting harder year after year. Gotta squeeze it while it lasts.
Just booked 7 days @ Hilton Washington DC Capital Hill yesterday for 50k points per night. Today – it’s 70k per night. That’s lucky timing.
As long as FNCs still work for it, I’ll use my Aspire certificate on a 250K Standard Night, and recognize that it’s still far better then the cheap games Marriott is playing on its 85K, 50K, and 35K certificates with their caps.
I have researched options, but what are some favorites you’ve found for the FNC?
Anywhere that’ll getcha breakeven on the annual fee for the card. I mean, favorite WA’s include Ithaafushi and Platte Island, but you have to time those right and it’s the other side of the world (from the US), so not cheap to get there (but we’re talking $2K night for a FNC. Super deal.) I really like the WA in Amsterdam, too, though not as expensive usually. Closer to home, probably the new WA in Costa Rica, the one in LA, and I suppose now the one in NYC reopened (but I live here, so, it’d be a staycation.)
Thanks for the tips. They all sound great, and 3 of them I hadn’t really considered.
Was considering opening an Aspire card and moving from Hyatt to Hilton…no thanks. Just spend all of my points on a 3-day Mexico splurge. Gonna be a free agent after all!
Aspire still has value, but you do you, amigo.
Worthless rebuttal. But you do you, amigo.
Worth it to me, three amigos.
How is it worthless rebuttal if it’s true. The card comes with an annual uncapped free night. The Hilton and airline credits zero out the annual fee (and there’s ways to turn those into strict statement credits if you know). I have 4 Aspires and get great use of them.
It’s alright, pizza; they don’t have to partake.
I, for one, admire your 4 Aspire strategy.
waldorf in dubai is pretty cheap nowadays
As are the two WAs in Doha…
Have been looking to book grand wailea. Went from 110 to 130. Glad i procrastinate.
How was it in your favor to procrastinate?
He was looking for a way to spend more points, without getting anything in return. The perfect opportunity has now presented itself.
This guy puts the /s in sarcasm
Sarcasm woosh
Not necessarily, genius. Some people find gratification in thinking they’re getting more from their points that way. That’s how I took it. You’d be surprised.
it was clearly sarcasm. No one wants to pay an extra 20k/night because they waited and got hit with a deval. C’mon.
All the more reason to reconsider Grand Wailea. Crowded and the service is absolutely atrocious.
Kissed Hilton and delta goodbye. They both have raised prices and devalued points drastically. The juice ain’t worth the squeeze anymore
Which juice is worth the squeeze? Any recommendation?
Chase Travel doesn’t seem to be anymore, outside of points boost. I have been finding their flights/hotels not competitive…not that they were to begin with, but still….
I am looking at an amex platinum next, but the chase travel portal has me worried amex will be the same.
I can tell you off the bat that Amex travel portal redemption rates are worse than Chase. I was shocked to see that the standard redemption rate there is 0.7 CPP, with some properties being 1 CPP, like FHR.
Hyatt, though the incoming deval is brutal. Also foreign travel is often cheaper than U.S., better loyalty recognition, and also better service.
The entire game is basically useless now. Just rock out a 2% cash back card and pay cash for these hotels/flights. Sure you won’t get the aspirational stuff, but for everyday travel and what not none of these programs offer much. Even the unicorn deals like flying NYC to Tokyo 1st class for X miles that still exist have practically zero availability.
Earn and burn has always been the case, but now its basically why even bother earning…
Hard to put a price on the flexible cancellation policies of flight bookings with points compared to cash
In my opinion, AmEx Platinum $300 FHR credit. The stays I’ve booked through them have come with lots of perks. More than I receive as a high ranking hotel loyalty member. Little luxuries, great rooms, and extended hours on both ends.
United miles is worse than Delta now
Incoming cash back fanswitch
Citi points to preferred hotels (iprefer) at 1:4 is working well for me. Getting 2.0+ valu from ThankYou rewards. Strata elite is solid.
Man, can’t they warn us like Hyatt?
when cash prices go up… so will point prices.
Hilton Tokyo going for 200K points per night when its $430/night is ridiculous.
Are you kidding me I just stayed there in 2023 think I paid 70k per night ridiculous
Even cash rates are mad inflated in Japan anyways, b/c of all the gaijin boom in popularity past 5-7 years. Western brands in particular know you’ll probably book them over some small local JP business with a clunky website in Japanese.
Yeah just noticed it happened around 10AM this morning. Hawaiian village went up 10,000 per night, bakers cay went down 15,000. WA pedregal still 250K
seems like dynamic pricing
They have had dynamic pricing tied to the cash price at most properties for quite a while
Man am I glad I went there when it was 120k a night
I stayed there in 2021 for 58k a night when the cash price was lower. (about $300 or so)
For the same dates in 2016 it’s 445.16 or 80k points. So for this property it’s the price increase that caused the point costs to go up by 10k.