[Expired]AmEx Offer: Shop Small, Spend $10+ & Receive $5 (Limit 10)

Update 9/20/20: Today is the last day to use this offer up.

Update 8/23/20: Last chance to enroll in this offer is midnight tonight. You can use the offer through 9/20/20.

Update 7/26/20: They’ve extended the enrollment end-date from 7/26/20 to 8/23/20. Offer still expires for usage on 9/20/20, as before. Hat tip to reader Vic

Update 7/7/20: You can use the Fluz app to buy gift cards to places like Amazon and Target and trigger this credit. And the eGifter website too. And the Samsung Pay gift card app too. And Mygiftcardsplus too.

Update 6/30/20: It’s finally showing today for some people who couldn’t get it to show yesterday.

Update: This Shop Small offer is showing on the Amex Connect site (direct link) which means it can be added to cobranded Amex cards like the Wells Fargo card, etc. (ht ADKFlyer) You can also find it on your Amex prepaid card, such as Bluebird/Serve. (ht Emily) Should be possible to get multiples of this offer by using an ordinary Amex card, your cobrands cards, and your prepaid cards. Hopefully Amex is fine with that.

The Offer

Direct link to offer (in store) | Direct link to offer (online)

• Spend $10, get $5 back, up to 10 times when you shop small by 9/20/20

The Fine Print

• Must enroll by 7/26/20 8/23/20
• Spend must be on a US business location on the shop small map (or online directory) by 9/20/20
• Limit of 10 statement credits (total $50)

Our Verdict

American Express used to offer these shop small discounts on Small Business Saturday for many years:

• 2010: $25 back on $25+ in purchases
• 2011: $25 back on $25+ in purchases
• 2012: $25 back on $25+ in purchases
• 2013: $10 back on $10+  in purchases
• 2014: $10 back on $10+ in purchases (usable three times)
• 2015: No public offer, was instead replaced by a targeted American Express offer
  • $10 back on $10+ in purchases for personal cards
  • $20 off $100 in purchases for business cards

It’s nice to see this offer return, especially with so many small businesses hurting right now due to COVID-19. If you own a small business, accept American Express and are on the shop small map my recommendation would be to put together ‘packs’ or gift cards for $10 and inform your customers about this promotion so that you can both take advantage of it. I’d love to see other card issuers/payment networks offer something similar but I doubt we see it. This should be an easy $50 in credits for most people.

Hat tip to readers @PackBagPoints & @mp3461