Zurp is a new fintech that has recently announced a $5 million pre seed capital fundraise to build a credit card that doesn’t reward cardholders but instead rewards content creators that those cardholders are fans of. In exchange the cardholders receive exclusive content (similar to Patreon or OnlyFans).
Given that credit card sign up bonuses can be in the high hundreds of dollars and everyday earning rates are 2%+ it’s hard to imagine that this will catch on. I could see it somewhat working if they were able to get some high profile content creators and pump out customized cards with specialized rewards but acquisition of that type of talent wouldn’t be cheap and based on this card it looks like they are chasing the generic route.
The card will run on the Mastercard network and and be issued and managed by First Pryority Bank of Oklahoma.
If you really love a particular content creator my suggestion would be to just sign up for a credit card that offers a high sign up bonus, then find their Patreon or OnlyFans and donate that way instead. Sorry no DoC credit card coming anytime soon.
Hat tip to VFTW
