We reported that the Serve Cash Back card has started appearing in stores in the temporary version. Today, Amex officially rolls out the card.
The card is now available to be ordered online. Of course, you can only get the card if you don’t have one of the other variations of the card, which include Bluebird and REDbird.
The key benefit of the card is the 1% cashback, which isn’t too great considering you can get a credit card which earns 2% back on all purchases.
It would still be useful if the benefits of the card were as good as the others. But they’re not. This card has a non-waivable monthly fee of $5.95 (doesn’t apply to those living in NY, TX, VT). It also has a reload fee of up to $3.95 when loading at Walmart and other stores.
Essentially, the three standard version of Serve – Blue, Green, Silver – each come with advantages and disadvantages:
- GreenServe has a non-waivable monthly fee of $4.95. On the flip side, you get free reloads.
- BlueServe can get it’s monthly fee waived, but it charges for reloads.
- SilverServe fails on both of those ends (monthly fee and reload fee), but it gets 1% cashback.
Unless you’re using the card for lots of regular purchases, it would make more sense to get one of the other versions of the cards, see our updated post Six Different Flavor of Serve and How to Remain Fee-Free. The OneVIP version seems to be the best currently for most. (For residents of NY, TX or VT, GreenServe is just as good.)
