Amazon has officially announced that prime day will be on July 16th and will start at 3PM ET (our affiliate link here and below). The day will run through July 17th and actually last a total of 36 hours.
As part of announcing the day officially they are also discounting some items already (e.g $100 off Echo Show, 30% off other brands). Some other things of interest:
- Amazon: Get 20% Off When You Use At Least One Membership Rewards Point ($100 Maximum Discount)
- Amazon $100 Membership Rewards Promotion Working for a Second Time on Same Account
- Amazon Music Unlimited 4 Months for $.99 [Prime Only, New Members Only]
- 10% back at Whole Foods from 7/14 until 7/16 for Amazon Prime Rewards Visa Cardholders (up to $400 in spend)
- Free $10 on Amazon Prime Day with $10 In-Store Whole Foods Purchase [7/11-7/17]
- Amazon will be offering prime day deals for some Amazon Pay merchants
- Amazon is offering a free game every day through Twitch Prime. First days game is Pillars of Eternity.
- You can get a $10 Amazon coupon for your first sign in to the Amazon app
- 3 months of Kindle Unlimited for $0.99
- Save up to $20 on Whole Foods or Amazon Prime Now Online Order
- Echo Show for $129.99 (usually $229.99)
I’m sure we will see a lot more deals in the lead up to Prime day. I’ve found the lead up deals to usually be better than the deals on the day itself, although that’s because they are things like the free $10 Amazon coupon mentioned above. We’ve already seen some things similar to that such as:
- [YMMV & Prime Only] Amazon: Get $5 Off $25+ With Amazon Assistant
- [Targeted] AmEx Offer: Amazon, Spend $50+ & Receive $20 Statement Credit/2,000 Membership Rewards
- [YMMV] Amazon: Change Your 1-Click Settings To Discover & Get $10 Credit
Prime day is also targeted towards members with a Prime subscription. So it might make sense to get one if you don’t have one already:
- If you aren’t a Prime members, you can signup for 30-day free Prime trial if you’ve never done that before.
- You can also pay for one month of Prime on the $12.99 monthly Prime plan.
- The annual cost of Prime is now $119/yr.
- EBT or Medicaid users can signup for a cheaper $5.99 monthly plan.
- Don’t forget some portals also offer cash back/points for signing up for prime (e.g Topcashback currently offers $10)
You can view our complete guide to saving on Amazon here as well.

