Posted by William Charles on August 13, 2019
Recaps

Published on August 13th, 2019 | by William Charles

16

Recap: Worst Sales Promotion In History, Leaked AA Sick Policy & More

 

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A M
A M

Can’t imagine Hoover deal lasting even an hour in the age of the Internet. Any marketing department would pull the promo once they figure out their assumptions aren’t holding. Just imagine it hitting Slickdeals

Garrett
Garrett

What hoover deal?

A M
A M

It’s the “worst sales promotion in history” linked to in the post

adam d
adam d

hey man the deal is buy $100 hoover and get 2 free internatinakl tiks, get on it before they sell out.

JV
JV

I would have gotten like 2 promos at least

Eric
Eric

Modern deals have quantity limit per person, and time limits/ quantity limits in general.

Another annoying fact about hoover deal was that their profit was only £30 of £119 sale. Probably not advanced in automation, or just high labor cost. Compare that with Apple’s profit margin, it is ridiculously low to afford such a deal.

ADP
ADP

Somebody should send a copy of that “worst promotion” article to Chase and their CSR product management and product marketing departments.

Nick
Nick

I mean, they took a loss at the outset, and those losses exceeded their expectations, but there are now a lot of loyal CSR cardholders who are both reasonably wealthy and not churners… I think they’ll be okay.

Sexy_kitten7
Sexy_kitten7

I was hoping that was Hoover! Fascinating case study on pulling promotions. At what point can you withdraw an offer? After all, those ads were printed in the newspaper so you couldn’t just take down the website. IIRC, the retail stores honored the deal for over a month (which in retrospect, was a folly). Reminiscent of the Match/eHarmony debacle of 2017. Shame on Hoover and BA! https://www.wsj.com/articles/the-frequent-fliers-who-bombarded-match-com-1490198351

iahphx
iahphx

“I personally don’t want to be flying with sick flight attendants on the flight.”

Ah, you bleeding heart. So here’s the problem: flight attendants, like other workers, don’t want to work around the Holidays. Like you probably do, they’d prefer to spend time with friends and family. So, “suddenly,” a HUGE percentage of flight attendants call in sick over the Holidays when they are not actually sick. Humans, after all, are human. Needless to say, this makes it difficult for the airline to get YOU to your Holiday destination. So the airline has to impose additional rules for using sick leave at Holidays. This is an extremely common industry practice. Indeed, many people have told me that AA has an extremely generous flight attendant sick leave policy. So ponder that.

BTW, AA is also almost certainly right that New York City’s effort to regulate the airline’s sick leave policy is unlawful. Your instincts are probably to think that this is unfair, too (that employees are somehow getting abused). But that isn’t the case at all. There’s this well-established Federal legal principle called “preemption.” In this case, this doctrine basically prohibits states and municipalities from imposing a crazy patchwork of regulations on the airline industry that would make operating a national airline system very difficult and expensive. So the Feds get to determine how sick leave for airlines employees is regulated. Makes sense to me.

SeanK
SeanK

Wow super fascinating read on Hoover, thanks!

Frank
Frank

50 Annual sick days and they are complaining?!? I get 10 days (PTO or sick), they can F off

Jason Smith
Jason Smith

This is a perfect example of why the Staples “Easy Rebates” failed – because they were too easy! The whole idea of a rebate is to get people not to receive the rebate. For example, Macy’s rebates require you to mail them in and then only one rebate per envelope. Or the recent Staples Dell trade in rebate where you had to wait 15 days before you could fill out the rebate. The idea is you want to annoy the customer as much as possible so most of them don’t end up sending in the rebate. Then, among those that actually send it in, you “lose” 25% of them , you reject another 25% for some BS reason and hope the customer didn’t save copies. That is the way a company makes $ off of rebates.

Curmudgeon
Curmudgeon

The Hoover article was interesting. I’ve never read about it before. You’d think that companies would read up and study these past failures and learn from them, but they don’t.

Thanks DoC!

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